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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

Search results

Showing 1 to 7 of 7 (0.26 seconds)

Spelling suggestions: "subject:"advertising. consumer behavior."" "subject:"advertising. eonsumer behavior.""

1

The impact of the abstractness-concreteness of an ad copy on consumers' responses to a product the moderating role of consumers' regulatory foci and types of product attribute /

Ci, Cunhyeong, January 1900 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 2008. / Vita. Includes bibliographical references.
Advertising. Consumer behavior.
2

An investigation into the effect of affect intensity on consumer responses to persuasive appeals /

Harris, William Detwiler, January 1989 (has links)
Thesis (Ph. D.)--University of Oklahoma, 1989. / Includes bibliographical references (leaves 130-137).
3

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors /

Ti, Chihmin. January 1900 (has links)
Thesis (M.S.)--Oregon State University, 2010. / Printout. Includes bibliographical references (leaves 88-96). Also available on the World Wide Web.
4

Ignorance is bliss the information malleability effect /

Mishra, Himanshu Kumar. January 2006 (has links)
Thesis (Ph.D.)--University of Iowa, 2006. / Supervisors: Dhananjay Nayakankuppam, Baba Shiv. Includes bibliographical references (leaves 57-61).
5

Advertising signals as indicators of advertiser fitness

Lee, Karen Elizabeth, January 1900 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 2007. / Vita. Includes bibliographical references.
6

Theory in culture toward a psychoanalytic criticism of advertising /

Bellinson, Robin L. January 2006 (has links)
Thesis (M.A.)--Georgia State University, 2006. / Title from title screen. Calvin Thomas, committee chair; Nancy Chase, Christopher Kocela, committee members. Electronic text (122 p. : ill., photos) : digital, PDF file. Description based on contents viewed May 8, 2007. Includes bibliographical references (p. 112-118).
7

Theory in culture : toward a psychoanalytic criticism of advertising /

Bellinson, Robin L. January 2006 (has links)
Thesis (M.A.)--Georgia State University, 2006. / Typescript. Includes bibliographical references (leaves 104-110). Also available via the World Wide Web.

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