The thesis deals with the area of affiliate marketing from the sight of the affiliate seller and also from the sight of the affiliate company. In the theoretical part the notion affiliate marketing is characterized and fundamental subjects of affiliate marketing are defined. Furthermore, there is outlined dilemma of the affiliate companies, which deal with affiliate sales of flight tickets in Czech Republic. In the practical part the pieces of knowledge from the theoretical part are applied and in conjunction with the results from the defined hypothesis are set recommendations, which increase the efficiency of the affiliate marketing both on the side of affiliate seller and on the side of the affiliate company.

This diploma thesis analyzes one from online marketing segment -- Affiliate. Thesis is divided to two logical parts. In first part is described philosophy and functions of affili-ate marketing like a part of sales promotion strategy online. In second part is practically described how it works on some case-studies. In case-studies are described differences between Czech and foreign online environment. Thesis wants to describe this interesting and often marginalized segment of online marketing.

Avsikten med denna fallstudie är att jämföra annonsering i några svenska magasins tryckta och digitala upplaga. Fokus ligger på hur annonseringen förändrats i övergången från tryckt till digital produkt. Skillnader i mängden annonser, dess layout samt avsändare och budskap har undersökts.  I vilken grad annonsering i de digitala magasinen använder sig av multimedieinnehåll ämnas också undersökas. Det vill säga ljud, video och hyperlänkning samt länkning till sociala nätverk. Uppsatsens uppgift är att ge en inblick i hur annonseringen i de digitala magasinen ter sig och skiljer sig från den i de analoga utgåvorna. Undersökningen ska också ge svar på om den webbaserade annonseringsmetoden affiliate annonsering kan vara ett sätt för magasinen att skapa nya och lönsamma modeller för annonsering i den digitala upplagan. Genom att använda en kombination av den kvalitativa och kvantitativa innehållsanalysen har tre olika svenska magasin i båda upplagor undersökts. Dessa är Runners World, Mobil och Sköna hem. Överlag har magasinen lika mycket annonsering i sina båda upplagor och dessa upptar generellt lika mycket utrymme och är placerade på samma sidor. Några skillnader i hur annonsernas layout är utformad i de digitala magasinen förekommer inte. Detta gäller också avsändare och budskap för annonserna. Det finns dock undantag från dessa likheter och beror då på att den digitala upplagan i undantagsfall är kraftigt omarbetad och innehåller en mindre mängd annonser, från helt andra annonsörer. Beträffande användandet av multimedia och interaktivitet har de digitala magasinen utvecklats olika mycket. Den digitala annonseringen spänner från helt statiska annonser hämtade från den tryckta upplagan till att använda en rik flora av olika multimedieelement. Hyperlänkning är relativt vanligt förekommande medan video är relativt ovanligt.  Några kopplingar till sociala nätverk förekommer inte i de digitala magasinen. I de magasin som tillämpar hyperlänkning och multimedia skulle affiliate annonsering vara ett sätt för förlagen att vända trenden med minskade annonsintäkter och skapa en attraktiv, prestationsbaserad betalningsmodell. / The purpose of this case study is to compare advertising in Swedish magazines printed and digital editions. Focus is on how the advertising has changed in the transition from printed to digital product.  The amount of advertisements, the layout, company or organization behind it and the overall advertising message is also a part of this study. To which degree the digital magazines utilize multimedia content such as video, sound, hyperlinks and connections with social networking sites are also meant to be investigated. The overall aim of this thesis is to give a clear understanding of how advertising in both digital and printed editions differs from each other. This study should also answer if the web-based marketing method affiliate marketing could be one way for the magazines to create a new and profitable advertising model for the digital edition. By using a combination of qualitative and quantitative content analysis three Swedish magazines in both editions has been compared to each other. These are Runners World, Mobil and Sköna hem. Overall the magazines contain the same amount of advertising in both printed and digital edition. They occupy the same space and are place at the same pages in both editions. Differences in layout has not ben observed. This also applies to company or organization behind the advertisement and the message mediated in them. There are off course exemptions from these similarities. This because of rare cases where the digital editions have been substantially revised, resulting in fewer pages than in the printed edition and a completely new set of advertisers. The use of multimedia and interactivity in the digital magazines has evolved in various degrees. Digital advertisement differs from the completely static as in printed magazines to the implementation of a rich variety of multimedia. Hyperlinks is common but video is still rare. Integration with social networks in the advertisements of digital magazines is non-existent. In magazines that utilize hyperlinks and other multi media could affiliate marketing be one solution for the publishers to turn the negative trend with declining ad revenues and create an attractive and performance based economic model.

Bussinessmen, companies and traders put money into advertising. But they require these ads to bring the desired effect -- i.e. new customers, sales, revenues. Affiliate marketing allows exactly all of that. The objective of this diploma thesis is to describe the affiliate marketing (kind of performance advertising on the internet) from the perspective of the advertiser and further evaluate affiliate marketing as a suitable form of promotion for a particular Czech company. There will also be the affiliate program analysis, its realization and description of affiliate program management.

The objective of this thesis is to evaluate the influence that the pattern of affiliate linkages- establishments associated with companies as affiliates, subsidiaries and divisions- between U.S. states and Canadian provinces has on the effect of the border on trade between the two countries. The gravity model is used to estimate the border effect. Two hypotheses are tested – that the border effect is greater in the presence of affiliate linkages and that the strength of the border effect varies between industrial sectors. The results support the first hypothesis indicating that when all sectors combined, the presence of affiliates has a positive impact and it significantly strengthens the Canada-U.S. border effect. However, for the second hypothesis, nine sectors analyzed in this study present mixed results. For six sectors of agricultural, mineral, chemical, plastic, machinery and motor vehicle the border effect is not significantly different in the presence and absence of affiliates, while for the other three sectors of wood, textile, and base metals, the impact of affiliates has been significant. However, for wood and base metals sectors border effect has become stronger and for textile it has become weaker in the presence of affiliates. This research shows how the complicated relationship between trade and foreign direct investment determines firms operating in various sectors make decisions between export and establishing affiliates. The implication of the results can shed light on the study of the border effect and trade policy.

The objective of this thesis is to evaluate the influence that the pattern of affiliate linkages- establishments associated with companies as affiliates, subsidiaries and divisions- between U.S. states and Canadian provinces has on the effect of the border on trade between the two countries. The gravity model is used to estimate the border effect. Two hypotheses are tested – that the border effect is greater in the presence of affiliate linkages and that the strength of the border effect varies between industrial sectors. The results support the first hypothesis indicating that when all sectors combined, the presence of affiliates has a positive impact and it significantly strengthens the Canada-U.S. border effect. However, for the second hypothesis, nine sectors analyzed in this study present mixed results. For six sectors of agricultural, mineral, chemical, plastic, machinery and motor vehicle the border effect is not significantly different in the presence and absence of affiliates, while for the other three sectors of wood, textile, and base metals, the impact of affiliates has been significant. However, for wood and base metals sectors border effect has become stronger and for textile it has become weaker in the presence of affiliates. This research shows how the complicated relationship between trade and foreign direct investment determines firms operating in various sectors make decisions between export and establishing affiliates. The implication of the results can shed light on the study of the border effect and trade policy.

The main goal of my thesis is to create realistic and applicable marketing agency business plan. The secondary goal is to observe and analyze market status and try to forecast future trends based on Czech and foreign market signals. Marketing agency business plan is based on market analysis and data collection from online sources. Agency is already on the Czech market due to that my thesis include knowledge and experiences from real life business environment. Future forecast of trends in affiliate marketing is based on trends until 2018. Main benefit of my thesis is creating awareness of affiliate marketing in Czech Republic. Affiliate marketing is on the edge of online marketing channels. Another benefit is in future forecast of affiliate marketing trends. Marketing agency business plan is and will be applied in real business environment.

SAMALIŪTĖ, Loreta. (2008) Applying Affiliate Marketing in Sales Promotion. MBA Graduation Paper. Kaunas: Kaunas Faculty of Humanities, Vilnius University. 81p. SUMMARY Labai sparčiai vystantis elektroninei komercijai, labai svarbu tampa skatinti pardavimus internete. Žinoma tai neatsiejama nuo reklamos internete, nes jos dėka, galima pranešti pirkėjams apie esamas akcijas, nuolaidas ir privilioti juos į savo svetainę. Reklama internete yra gana brangi ir prieinama ne visiems verslininkams. E-tinklinis marketingas – vienas parankiausių sprendimų, nes verslininkas, norintis reklamuoti savo produktą ar paslaugą, už reklamą moka tik tada, kai kas nors nuperka prekę būtent tos reklamos dėka. Literatūroje išskiriama ir praktikoje naudojamas ne vienas e-tinklinio marketingo tipas, tačiau visų jų esmė yra tame, kad nereikia mokėti už reklamą iš anksto. Tai puiki galimybė neįšaldyti apyvartinių lėšų, sumažinti rėmimo biudžeto išlaidas ir mažiau rizikuoti dėl nepavykusių akcijų patirti nuostolius. Darbo objektas- pardavimų skatinimas. Darbo tikslas- atskleisti e-tinklinio marketingo taikymo galimybes pardavimams skatinti. Siekiant iškelto tikslo yra numatomi šie uždaviniai: 1. Išanalizuoti pardavimų skatinimo teorinius aspektus bei priemones. 2. Išnagrinėti reklamos internete būdus bei jų galimybes. 3. Atskleisti e-tinklinio marketingo veikimo principus. 4. Įvertinti e-tinklinio marketingo taikymo galimybes pardavimams skatinti Lietuvoje. Atlikus tyrimą „E-tinklinio marketingo... [toliau žr. visą tekstą] / SAMALIŪTĖ, Loreta. (2008) Applying Affiliate Marketing in Sales Promotion. MBA Graduation Paper. Kaunas: Kaunas Faculty of Humanities, Vilnius University. 81p. SUMMARY It is very important to promote sales in the internet, because electronic commerce is developing rapidly. Of course it is inseparable from promotion in the internet, because due to it, it is possible to report to customers about present shares, discounts and to entice them into web page. Promotion in the internet is quite expensive and is not available for all businessmens. Affiliate marketing– one of the handiest solutions, because a businessman, who wants to promote his product or service, pays for the promotion only when somebody buys the good exactly because of that promotion. It is perfect opportunity not to freeze current asset, to reduce expenses of supported budget and to risk less to experience loss because of unsuccessful shares. Object of the work – promotion of sales. Purpose of the work – to reveal application opportunities of affiliate marketing to promote sales. Seeking for the raised purpose there are foreseen these tasks: 1. To analyze theoretical aspects and means of sales promotion. 2. To explore methods and possibilities of promotion in the internet. 3. To reveal process principles of affiliate marketing. 4. To evaluate application possibilities of affiliate marketing to promote sales in Lithuania. Results of the done research “Opportunities of affiliate marketing to promote sales in... [to full text]

Affiliate councils provide a platform for professional connectedness in ways that are often more difficult to achieve through national memberships. Through professional endeavors, affiliate councils provide opportunities for collaboration, networking, and engagement. Although the benefits of affiliate councils are clear, they can often be difficult to sustain when councils have a small infrastructure. Through roundtable discussions, the current project will share avenues by which the Southeastern Council on Family Relations, the southeastern affiliate of the National Council on Family Relations, has been successful in maintaining their mission to provide a network for collaboration among family professionals. This roundtable discussion will also explore areas of improvement within the affiliate council’s effort to fulfill their mission and will prompt attendees to engage in a meaningful exchange on the ways in which barriers to affiliate council success can be overcome.

This diploma thesis treats of affiliate marketing in the Czech Republic and is divided up into two parts.The first, the theoretical one, is about explaining of affiliate marketing in general, historical milestones of affiliate marketing, affiliate networks, affiliate programs, but also about online and offline marketing and other affiliate marketing related terms. The own part of work includes a survey results researching awareness of affiliate marketing among respondents and their perceiving of online advertising, then SWOT matrixs identifying of strenghts, weaknesses, opportunities and threats of affiliate marketing as for merchants as for partners. At least but not last there are explored affiliate softwares for smaller merchants and also costs of affiliate marketing in the first year and consequently reviewed and eventually selected the best possible option for czech market.