Women-owned businesses continue to drive economic growth in the United States. However, some African American businesswomen lack strategies to obtain capital to start their business. Strategies to obtain funds for a startup is vital to African American women seeking to start and sustain their businesses. Guided by entrepreneurial theory, the purpose of this qualitative multiple case study was to explore strategies African American women use to secure financial capital to start new businesses. The participants included 6 African American women business owners in Atlanta, Georgia, with successful experience in utilizing strategies to secure financial capital to start new businesses. Data were collected from semistructured interviews and company documents. Yin's 5-step analysis was used to analyze the data. The main themes were challenges of being an African American business woman, motivating factors leading to business ownership, and overcoming bank financing challenges. The implications for positive social change may include addressing the disparity of social, human, and financial capital to start new businesses among African American women.