This study was carried out in KwaZulu Natal Free State Conference (KNFC) which is under the umbrella of South African Union (SAU) in South Africa. The objective was to determine how African customs and values consistent with biblical principles can enhance Seventh- day Adventist missions among the indigenous South Africans with reference to the Zulu heritage. The study also sought to investigate how embracing African customs and values consistent with biblical principles in mission endeavors has positive effects on indigenous South Africans’ perceptions of the Seventh-day Adventist church and appreciation of Adventism / Thesis (PhD)--University of Pretoria, 2018. / University of Pretoria / Science of Religion and Missiology / PhD / Unrestricted