A blog is an online journal that is updated regularly and usually maintained by a single author. Roughly 8 to 9 percent of adult Internet users in the U.S. maintain a blog, which is about 12 million people. This study examines the most prevalent motivations for adults in the U.S. to maintain a specific type of blog â the personal journal blog. The personal journal blog is defined as a blog maintained by one person and containing mostly personal experiences, thoughts, and feelings. An online survey of 127 personal journal bloggers who updated their blog at least every 4-5 days was conducted in December 2007 and January 2008. Participants in the survey represented a wide range of ages, geographical locations, and educational achievement levels, with most being 25 â 44 years old, female, White, and having at least some college education. Results indicate that the two most prevalent motivations for adults in the U.S. to maintain a personal journal blog are: (a) to entertain oneself and (b) to clarify thoughts and/or emotions. Survey participants also responded to questions regarding their feelings about blogging. Implications for the field of counseling and future research on the topic are addressed.