Master of Agribusiness / Department of Agricultural Economics / Vincent R. Amanor-Boadu / For more than a decade, the consumption of peanuts as food has been stagnant. This situation has been attributed to several factors. This study seeks to identify and understand some of the factors that have hindered growth in this industry and attempts to present recommendations that will be useful in transforming the peanut industry from stability to growth. We determined that in addition to peanut prices, consumers' income and young children's share of the total population, substitute snack foods such as potatoes chips and popcorn influenced peanut consumption. We also discovered that consumer perception about peanut's fat content and the increasing concern about peanut allergies affected their consumption behavior. The research used data drawn from US Census Bureau, Department of Labor Statistics, National Agricultural Statistics Services, and various industry publications. We suggest that changing the consumption trend lines in the peanut industry can be achieved through effective innovation and focused marketing of the product's health and convenience benefits.

Doctor of Philosophy / Department of Agricultural Economics / John A. Fox / Mail surveys are used to gather information in order to make inferences about populations. This study examines cost effective methods to maximize response rates to a mail survey. A consumer mail survey was developed and used to study consumer demand for safer foods. In addition, the study will verify if additional responses from follow-up mailings changes econometric analysis results, thus validating follow-up mailing costs. A test was created to maximize response rates and incentives were used in both mailings. An Ordinary Least Square (OLS) model was developed to analyze response rates and mail survey costs while a willingness to pay model and an ordered probit were used for the consumer demand analysis. Results showed that when a consumer survey was sent to a city within the school's state no incentive should be included while if sent to a city outside the school's state an incentive should be included. Moreover, if the outcome from the first mailing resulted in a low response rate a monetary incentive should be included in the follow-up mailing to increase response rates. Results from the consumer willingness to pay for irradiated salad greens showed that consumers are willing to pay higher prices for irradiated salad greens. Furthermore, results showed that there is no statistical difference between the coefficients, in both the willingness to pay and the ordered probit, from the model using additional observations from follow-up mailing and the model that included only observations from the first mailing. Even though coefficients were not statistically different in the ordered probit, significance of the marginal effects for some variables were different between models.

Master of Science / Department of Agricultural Economics / Michael W. Woolverton / Globally, the majority of countries now use genetically modified (GM) soybeans to produce oil and meal for livestock and human consumption. Japan, however, uses only Non-GM soybeans for direct human consumption of which more than 80% are imported from the U.S., Canada, and China. This research used the inverse residual demand model to estimate a two-country partial equilibrium trade model to test the existence of market power in the Japanese Non-GM soybean import market. The two-country partial equilibrium trade model incorporated the U.S. residual Non-GM soybean supply for Japan, the Japanese residual demand for U.S. Non-GM soybeans, and the equilibrium condition, where the U.S. residual Non-GM soybean supply equals the Japanese residual Non-GM soybean demand. Monthly data from January 2003 to December 2007 were used for the analysis. Empirical results indicated that U.S. Non-GM soybean exporters have stronger market power than Japanese Non-GM soybean importers. The results also indicate that Japanese consumers are willing to pay higher prices for soybeans, tofu, natto, miso, and other all soy food products.