by Lily Choy & George Tam. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 43-44. / TABLE OF CONTENTS --- p.i / ACKNOWLEDGEMENTS --- p.iii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Background of Europe 1992 --- p.1 / Agricultural Technologies --- p.3 / The 'AgriSorb' Product --- p.4 / Chapter II. --- METHODOLOGY / RESEARCH APPROACH / Assess Market Demands --- p.6 / Analyze the Current Market Situation --- p.6 / Identify the Product --- p.7 / Evaluate Demand of Technology and Steps of Development --- p.7 / "Examine the Commercialization, Market, and Financial Aspects" --- p.7 / Future Directions for Research and Business Activities --- p.8 / Chapter III. --- MARKETING THEORY AND CONCEPTS / "What is ""Selling"" ？" --- p.9 / "What is ""Marketing"" ？" --- p.10 / Selling Versus Marketing --- p.10 / Chapter IV. --- POTENTIAL MARKETS OF 'AGRISORB' / AgriSorb As a Substrate for Seed Germination --- p.13 / AgriSorb to Cap Landfills --- p.15 / "AgriSorb for Mining Ponds, Landscape, and Grasslands" --- p.15 / AgriSorb for Tree Planting --- p.15 / AgriSorb for Nurseries and Greenhouses --- p.16 / Savings and Benefits of AgriSorb --- p.16 / Chapter V. --- THE EC MARKET / The European Community (EC) --- p.18 / Milestones Toward a Unified Europe --- p.19 / The Institutions --- p.22 / The World's Markets after 1992 --- p.26 / Chapter VI. --- FRANCE / Farming Conditions in the European Community (EC) --- p.29 / Choosing a Pilot Country from the European Community (EC) --- p.30 / Farming Conditions in France --- p.31 / Chapter VII. --- MARKETING APPROACH IN THE MARKET OF FRANCE / Product Testing --- p.35 / Annual Agricultural Exhibition --- p.36 / Initial Target Market --- p.37 / Selling and Promotion --- p.39 / Chapter VIII. --- FUTURE DIRECTIONS FOR RESEARCH AND BUSINESS / Business Opportunities in Other EC Countries --- p.40 / Business Opportunities Outside the European Community (EC) --- p.41 / BIBLIOGRAPHY --- p.43 / APPENDIX --- p.45 / FIGURES - MAPS OF THE EUROPEAN COMMUNITY (EC) --- p.46