The paper studies 7 new entrant smallholders on the Italian agricultural sector to begin to understand how such a grassroots movement may challenge the status-quo vis-à-vis the Italian Food-system. Additionally, the study conducts a public questionnaire survey in an attempt to gauge attitudes toward a changing food-system in Italy. Using Critical Theory to highlight the trend of critical-consumer to critical-producer, and transition movement theory to assess the real regime-change ability of such movements, this paper finds that new entrant smallholders in Italy are playing a potentially significant role in moving the sector into more sustainable territory. Current certified organic agriculture is increasingly dominated by larger farms, and excludes new entrant smallholders, this is to the detriment of sustainable agriculture goals, by identifying the barriers to such stakeholders, in addition to recognising their strengthens - namely the commitment to triple bottom line sustainability - new entrant smallholders have a significant role to play in making organic agriculture truly a mechanism by which true sustainable agriculture can be achieved.

<p>Predmet disertacije predstavlja istraživanje trži&scaron;ta organskih poljoprivredno-prehrambenih proizvoda i analiza mera za pobolj&scaron;anje proizvodnje i potro&scaron;nje istih u Republici Srbiji.&nbsp; Osnovni cilj istraživanja je sagledavanje trenutnog stanja na međunarodnom i domaćem trži&scaron;tu organskih poljoprivredno-prehrambenih proizvoda i ispitivanje i jasnije definisanje određenih grupacija i stavova potro&scaron;ača u vezi potro&scaron;nje istih.&nbsp; Za potrebe ovakvog cilja istraživane su navike potro&scaron;ača, mi&scaron;ljenja, motivi, iskustva i stavovi u vezi potro&scaron;nje organskih poljoprivredno-prehrambenih proizvoda u Republici Srbiji. Ovo istraživanje sprovedeno je da bi se utvrdile karakteristike trži&scaron;ta organskih proizvoda u Srbiji, stavovi, praksa i osobine različitih grupa potro&scaron;ača organskih prehrambenih proizvoda, kao i faktori koji utiču na kupovinu ovih proizvoda. Jedan deo istraživanja posvećen je i analizi kretanja proizvodnje i trži&scaron;ta hrane proizvedene u organskom sistemu proizvodnje u Evropskoj uniji i na globalnom nivou.&nbsp; Organska proizvodnja u odnosu na konvencionalnu poljoprivrednu proizvodnju ima čitav niz prednosti, naročito ukoliko se sektor posmatra iz ugla multifunkciolalnosti poljoprivredne proizvodnje. Multifunkcionalnost poljoprivrede ne mora da se posmatra samo sa aspekta trži&scaron;nih relacija, već čitavog niza drugih funkcija koje poljoprivreda, kao delatnost, ostvaruje u ruralnim područjima. Proizvodnja organskih poljoprivredno-prehrambenih proizvoda u svetu u konstantnom je porastu jer je u svetu evidentan značajan rast u povr&scaron;inama pod organskom proizvodnjom. Promet organskih poljoprivredno-prehrambenih proizvoda, očekivano, uglavnom raste u zemljama sa vi&scaron;om kupovnom moći, ekolo&scaron;kom i prehrambeno-zdravstvenom sve&scaron;ću i navikama proizvođača. U isto vreme, značajno raste i tražnja za ovakvom vrstom poljoprivredno-prehrambenih proizvoda.&nbsp; Republika Srbija poseduje značajne potencijale za proizvodnju organskih poljoprivrednoprehrambenih proizvoda. Mogu se istaći prirodni potencijali, svest o potrebi za kvalitetom u mnogim industrijskim granama; velike povr&scaron;ine poljoprivrednog zemlji&scaron;ta koje nisu zagađene niti intenzivno obrađivane, &scaron;to ubrzava i olak&scaron;ava konverziju; pozitivan stav o organskoj poljoprivredi među akademskim osobljem, mnogim poljoprivrednicima i potro&scaron;ačima kao i ugovori o slobodnoj trgovini (EFTA, CEFTA, Ruska federacija, Belorusija, Turska).&nbsp; Ipak, u Srbiji postoji nedovoljan nivo obrazovanja u oblasti organske proizvodnje, nepovoljna struktura poljoprivrednih gazdinstava (veliki broj malih gazdinstava koja međusobno ne sarađuju; visoka prosečna starost farmera; tradicionalan pristup u proizvodnji; kriza stočarskog sektora), ali i neadekvatna primena ekolo&scaron;kog marketinga, nedovoljno svesni i informisani potro&scaron;ači, na jednoj strani i nedovoljno &scaron;irok asortiman, količina proizvoda i stalnost u ponudi, na drugoj strani. Trži&scaron;te organskih prehrambenih proizvoda karakteri&scaron;e uglavnom niska kupovna moć stanovni&scaron;tva, nedovoljna informisanost potro&scaron;ača i niska ekolo&scaron;ka svest stanovni&scaron;tva u Srbiji.</p> / <p>The subject of the dissertation is the research of the market of organic agricultural food products and the analysis of the measures for improving the production and consumption of these products in the Republic of Serbia. The main goal of the research is to gain insight into the current situation in the international and domestic market of organic agricultural food products and to examine and more clearly define certain consumers&rsquo; groups and attitudes related to the consumption of these products. In order to achieve this research goal, the dissertation examined consumers&#39; habits, opinions, motives, experiences and attitudes regarding the consumption of organic agricultural food products in the Republic of Serbia. This research was conducted to determine the characteristics of the market of organic products in Serbia, the attitudes, practices and features of different groups of organic food consumers, as well as the factors that influence the purchase of these products. One part of the research is devoted to the analysis of the trends in the production and the market of the food produced in the organic production system in the European Union and the world. Compared to conventional agricultural production, organic production has a number of advantages, especially if the sector is viewed from the perspective of multifunctionality of agricultural production. Multifunctionality of agriculture does not have to be viewed only from the point of view of market relations, but also within the whole range of other functions that agriculture, as a business activity, realizes in rural areas. Production of organic agricultural food products in the world is constantly increasing, as the areas used for organic production are significant growing globally. The trade of organic agricultural food products, as expected, grows mainly in the countries with higher purchasing power, and higher environmental and food health consciousness and habits of the</p><p><br />VI<br />producers. At the same time, there is a significant increase in the demand for this kind of agricultural food products. The Republic of Serbia has significant potential for production of organic agricultural food products. This is due to its natural potentials, awareness of the need for quality in a number of industrial branches; large areas of agricultural land that have not been contaminated or intensely farmed, which can speed up and facilitate the conversion; the positive attitude towards organic farming among university staff, many farmers and consumers, as well as free trade agreements (EFTA, CEFTA, Russian Federation, Belarus, Turkey). However, the population in Serbia is still not sufficiently educated in the field of organic production, there is unfavorable structure of the farms (a large number of small farms, which do not cooperate; aging of the farmers; the traditional approach to production; crisis of the livestock sector), as well as inadequate application of environmental marketing, insufficiently aware and informed consumers, on the one hand, and insufficiently wide assortment, quantity of products and steady offer, on the other. The market of organic food products is characterized mainly by low purchasing power of the population, lack of consumer awareness and low environmental awareness of the population in Serbia. The analysis of the market in Serbia showed great potential to increase the production and exports to foreign markets, while the increasing consumption of these products in the domestic market is still limited by the purchasing power of domestic consumers. On the other hand, problems of the legislative regulation of the sector of organic farming, problems of the regulation of certification bodies, low volume of production, and the fact that still primary, instead of processed organic products are exported, prevents the increase in the value of total exports.</p>

El presente plan de trabajo tiene el fin de analizar la viabilidad del proyecto empresarial de Kawsay SAC. Dado que la coyuntura que hemos experimentado en los últimos meses, ha intensificado diversas necesidades no atendidas y/o mal atendidas en el mercado peruano. Esto bajo un contexto de necesidad de distanciamiento social o no, pues la vida acelerada de las personas no les permite realizar todas las actividades que quisieran hacer de manera óptima. El proyecto consiste en la creación de una plataforma virtual como un aplicativo y página web en el que se ofrece alimentos agrícolas como verduras, hortalizas, raíces y frutas frescas de calidad. En el que el consumidor podrá realizar y pagar sus compras mediante estas plataformas a su disposición a cualquier hora del día, desde el lugar donde se encuentre. Finalmente, el cliente recibirá su pedido en la comodidad de su hogar en el plazo establecido. El desarrollo del proyecto requiere una inversión total de S/. 139,471.00. Este será asumido en un 70% por los 5 socios inversionistas en partes iguales y el otro 30% será financiado mediante un préstamo financiero. Asimismo, se estimó que el proyecto supera su punto de equilibrio al cabo de un año cuando se hayan vendido S/ 599,487.33 soles. Finalmente, podemos asegurar la viabilidad del proyecto, dadas las diversas investigaciones de mercado realizadas que demuestran la aceptación del proyecto a nuestro público objetivo y, asimismo, en el análisis de proyección numérica que los respaldan. / The purpose of this work plan is to analyze the viability of the Kawsay SAC business project. Given that the situation that we have experienced in recent months has intensified various unmet and / or poorly met needs in the Peruvian market. This under a context of the need for social distancing or not, since the accelerated life of people doesn’t allow them to perform all the activities that they would like to do optimally. The project consists of the creation of a virtual platform as an application and a web page in which agricultural foods such as vegetables, vegetables, roots and fresh quality fruits are offered. In which the consumer can make and pay for their purchases through these platforms at their disposal at any time of the day, from the place where they are. Finally, the client had his order in the comfort of his home within the established period. The development of the project requires a total investment of S /. 139,471.00. This will be assumed in 60% by the 5 investment partners in equal parts and the other 40% will be financed through a financial loan. Likewise, it was estimated that the project exceeds its breakeven point after one year when S / 599,487.00 soles have been sold. Finally, we can ensure the viability of the project, given the various market investigations carried out that show the acceptance of the project to our target audience and also, in the numerical projection analysis that support them. / Trabajo de investigación