Since the formal implementation of the All-out Defense Education Law, the Ministry of National Defense has actively organized relevant departments and bureaus to promote the ideas of All-out Defense Education policy through a diverse array of publicities and activities. Among these activities, the All-out Defense Military Summer Camp, organized every July and August by integrating the characteristics of all army services, is the most popular activity, and has received wide feedback from the youths. ¡§Actualization of All-out Defense Education policies and in-depth and grass-root work for Total National Defense¡¨ is the theme for the All-out Defense Military Summer Camp organized by the Ministry of National Defense. This study applied the perspective of marketing strategies, and investigated the students attending the ¡§2010 Amphibious Warriors Battle Camp¡¨ using questionnaires. It evaluated student backgrounds and motivation for participation, as well as the relationship with customer equity. Collected data is done through Descriptive Statistics Analysis, such as Independent t-test, One-way ANOVA, Pearson Product-moment Correlation. Conclusion is listed as below: ¡§The summer camp reaches the purpose of All-Out Defense Policy; participants¡¦ motivation is highly influenced by¡¥to become mature¡¦, customer equity is highly influenced by value equity; participants¡¦ motivation and customer equity are highly influenced by some different kinds of background; motivation and customer equity has a positive relationship; three dimensions of customer equity have a positive relationship¡Flots of students have great will to receive the information of army.¡¨ Based on the conclusions, some suggestions proposed as follows: 1. To consider the needs of different targets in detail demands using more accurate market segmentation, and by providing more diverse activities and courses; the activity can be combined with the promotion of the army recruitment policy to improve the many functions and value of combat camps. 2. In order to fully promote the brand of All-out Defense Education policies, ¡§same branding but different marketing targets¡¨ as well as ¡§same brands, different logos and slogans¡¨ can be used in combination with other marketing tactics to improve the understanding and support of citizens to All-out Defense Education policies. 3. To take advantage of social networking websites that many youths and students use to construct an electronic forum or communications platform allowing students from the annual Combat Camps to share their experiences and opinions. At the same time, special activities can be planned for students with exceptional participation to maintaining a strong bond with the customers of All-out Defense Education.

We have been operated the All-out Defense education for five years. The purpose of this study is to investigate the working effectiveness of All-out Defense education. The content of the test was based on ¡§the factors of influencing learning effectiveness¡¨. For supporting the above-mentioned purposes, I used questionnaire investigation method to collect the material data. A total of 570 questionnaires were sent out to a senior high school in Kaohsiung City , and the effective samples are 498. Describing statistics, discriminate analysis, t test, and Pearsonion correlation coefficient, were performedby SPSS statistics software to analyze and explain the raw data. Besides, I have interviewed a teacher who has winned the award of Teaching Excellence recognition in 2010. He made a description of operating the national defense education for the school. The results of this study were analyzed and discussed as follows. First, after operating the national defence education for five years, the preliminary effect has been noticed in the senior high school. Second, there was a significant difference between students¡¦ background and influencing factors of learning. Third, there was no significant difference between students¡¦ background and learning results. Forth, influencing factors have big impact toward learning effectiveness.

The wars and national defense nowadays are not simple military actions but comprehensive ones involving national power, military strength, financial resources and spirit of people. And both outer military and inner natural and man-made threats are likely to threaten our national security. Therefore, establishing concepts of comprehensive security has become a basic notion and common sense that all citizens should be equipped with as our nation steps into the 21st century. According to history, the rise and decline of a nation is closely related to the strength of the national defense and the reinforcement of the concepts of all-out defense which depend on whether the defense education is thoroughly implemented. To construct all-out defense, first it is necessary to establish the knowledge of all-out defense and national consciousness. The national consensus should be established by means of "education" to achieve its effectiveness. The ROC's "All-Out Defense Mobilization Act," which was legislated in 2001, shows that the government attempts to solidify the national consensus of all citizens through spirit mobilization. To promote the knowledge of all-out defense, intensify the concepts of defense mobilization and strengthen the development of defense for national security, the All-Out Defense Education Act was legislated to enforce all-out defense education and has been brought into effect since February 2, 2006, which means that all-out defense education can be enforced by law. Thus, all-out defense education is the foundation of the construction of all-out defense, while all-out defense mobilization is the means to achieve all-out defense. The study probes into the transformation and the status quo of defense education according to All-Out Defense Education Act and aims to understand the meanings of all-out defense and all-out mobilization and their relations and extent of mutual effects. The two sides across the Taiwan Strait spare no efforts to implement all-out defense education. Whether a democratic country or a communist one, it puts great emphasis on the importance of all-out defense education. Yet, what is their difference? Focusing on the organizations and their implementation of all-out defense education, the study hopes to offer proper suggestions for future reference.