The nature of the American Southern demagogue, best exemplified by Huey Pierce Long, is examined. Four novels which are based on Long's life: Sun in Capricorn by Hamilton Basso, Number One by John Dos Passos, A Lion Is in the Streets by Adria Locke Langley and All the King's Men by Robert Penn Warren, are used to exemplify literary representations of Long. First the individual personalities of the four demagogue characters are described. Next, the relationships of female associates to the demagogues are examined, then the relationships of male associates to them. The first conclusion is that virtually all associates of a demagogue, whether male or female, are in some manner affected by him. A second conclusion is that All the King's Men provides the best study of a Long-like character; its hero, Willie Stark, may consequently live longer in history than the real Huey Pierce Long.