Software for Moessbauer spectroscopy has been developed for use on the Apple computer. This software is capable of collecting and fitting Moessbauer data when the Apple computer is interfaced with the ND2200 series multichannel analyzer. The software was tested in a study of the feasibility of using Moessbauer spectroscopy to study glass. Results indicate that iron in brown commercial glass and the volcanic glasses behaves similarly. This study concludes that Moessbauer spectroscopy is a promising method for the study of natural and archeological glasses and quality control in the manufacture of commercial glass. / Department of Physics and Astronomy

The state of cultural and social theories is not satisfactory though they seem to flourish in terms of quantity. Scholars successfully describe most of the cultural and social phenomena but propose wildly different, sometime even opposite, interpretations of these phenomena. This thesis offers genetic phenomenological sociology as an alternative interpretation that goes beyond structure oriented theories and construction (agency) oriented theories. It proposes to interpret cultural and social phenomena in the process of their emergence and transformation, and argues that this process or genealogy is the social ontology of culture and society. This thesis develops genetic phenomenological sociology through exploring the genetic side of phenomenology and social theories, and through examining the emergence and transformation of Apple in China. Genealogy is not only method and critique, but also social ontology. This is a main theoretical argument and objective of empirical analysis of the thesis. Theoretically, this thesis explores the genetic side of Husserlian phenomenology, phenomenological sociology as well as the genetic side of social theories. These theories fully develop genealogy as method and critique and imply genealogy as social ontology. But they do not fully develop the idea of genealogy as social ontology. This underdevelopment leads to theoretical problems of subject and normativity, such as Husserlian phenomenology and Foucault's theory. Genealogy, as social ontology, is a way out of the dichotomy of structure and construction, a way out of the philosophy of subject, and a solution to the problems of subject and normativity. This theoretical argument is further developed through theoretical investigation of meaning context, social ontology, genealogy, practice, encountering and embodiment from the perspective of genetic phenomenological sociology in the substantive chapters. Empirically, the genetic phenomenological sociology of Apple answers the question how Apple culture emerges and transforms in China. It examines Apple in genesis in China from the 1980s to 2015. First, the meaning context of this period can be largely described as a transformation of electronic culture from modernization in the 1980s to individualism and consumerism after 2000 through marketization. Second, Apple store exemplifies the social ontology and epistemology of genetic phenomenological sociology. Third, the genealogy of Apple advertisements, media practices and media ritualization concerning Steve Jobs and the cultural encountering of Apple in the meaning context of China's reform era illustrate how Apple culture emerges and transforms. Finally, the genetic phenomenological sociology of Apple technology further reveals the relation between people and thing, which is embodiment. This thesis develops genetic phenomenological sociology as an alternative approach in the study of culture, media and technology that goes beyond structure and construction oriented theories. The ontological root of genetic phenomenological sociology, which is the non-subject philosophy, needs to be further developed.

The goal of the thesis is to explain what design exactly means and describe, its develop and some its parts. Further describes its use as very important marketing tool. The practical part contains implement of design in company Apple computer. The Part of "czech design" describes partnertships of designers and czech firms such as Mattoni, Linet, Pivovary Staropramen etc. The last part contains the foundation of student's brand KATARZE and its presenattion on Desgnblok.

This is a reflexive documentary on the Open School in Los Angeles, an elementary school which is a field research site for Apple Computer, Inc. This videotape explores filmmaker/subject relationships, media perception by children, and issues of representation. An accompanying production book describes the grantwriting process, the pre-production, production, and post-production stages, as well as theoretical implications of the documentary.

Orientador: Edson Roberto Scharf. / Dissertação (Mestrado em Administração) - Programa de Pós-Graduação em Administração, Centro de Ciências Sociais Aplicadas, Universidade Regional de Blumenau, Blumenau,

On April 1, 1976, Steve Jobs and Steve Wozniak entered into a partnership agreement to found Apple Computer. In the decade that followed, Apple experienced remarkable growth and success, as Jobs catapulted Apple to the Fortune 500 list of top‐flight companies faster than any other company in history. Under direction of Jobs, Apple, an idea that started in a garage, transformed into a major force in the computer industry of the 1980s. Though Jobs' leadership undoubtedly influenced Apple’s success during this time, in 1995, he was forced to resign, when conflicts mounted at the executive level. Using Kenneth Burke’s theory of identification and the dramatistic process, this thesis examines Jobs’ discourse through a series of interviews and textual artifacts. First, I provide a framework for Jobs' acceptance and rejection of the social order at Apple, and then consider the ways in which Jobs identified with employee and consumer audiences on the basis of division. Analysis shows that Jobs identified with individual empowerment, but valued separation and exclusivity. Jobs' preference to create identification through division, therefore, established the foundation for new identifications to emerge. The findings of this study suggest that division has significant implications for creating unity. / Graduation date: 2012

Thesis (M. Ed.)--Kutztown State College. / Source: Masters Abstracts International, Volume: 45-06, page: 2818. Typescript. Abstract precedes thesis as preliminary leaf [1]. Includes bibliographical references (leaves 37-38).

Thesis (Master)--İzmir Institute of Technology, İzmir, 2006 / Keywords:Semiotics, logo, brand emotion, apple computers, IBM. Includes bibliographical references (leaves. 111-122).

M.Ing. (Engineering Management) / The current research investigated the inter-relationship between Steve Jobs and Apple Company. The study looked at Steve if he launched Apple with business orientation. The researcher used Yin’s (1994) single case, holistic design research method and looked at the data gathered from thirty-seven authors. Steve Jobs’ business orientation was measured using Snaddon (2008) business measures. Symbols were used to indicate whether the evidence found from different sources is direct, indirect, negative or if there was no evidence at all. A score that ranged from -1 for negative evidence to +2 for direct evidence was assigned to evidence from each author; then the total score that represented evidence from all thirty- seven authors on each business measure was presented in the results column (see table 4). Based on the total score of each measure, the strength of the relationship was established. The results showed that there was an inter-relationship between Steve Jobs’ business strategy and the Snaddon (2008) business measures. The evidence gathered did not support the hypothesis that Steve Jobs had little business orientation and the conclusion drawn was that Steve was business oriented when he (and his partners) launched Apple Company.

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