The profession of architecture is passing through challenging times. Technological progress and a rapidly changing society have brought confusion into the profession regarding the self-image of architects and the image of architects from the viewpoint of clients and the public. This has a concomitant echo within the images communicated by the built environment; buildings do not always perform the importance of human benefits among the economical, technological or expressionistic advantages.Throughout history, the image of architects reflected the position of the profession in a particular time and place. Architects carried with them the tags of genius, God creators, heroes, etc. The more recent history of architecture has brought changes in the practice and services that architecture offers. Differentiation of the building and design aspects of practice was the result of the growing complexity of the building market. The new aspects of the practice have been followed by a corresponding confusion regarding the images of the profession.Architects in North America today are experiencing the declining power of the profession; the public cannot clearly recognize the role of architecture and its extensible possibilities within society; and clients are less blindly trustful of the genius of the architect and are more specific in defining their goals. In addition, the marketable image cf a building has grown in demand, further prompted by signature architecture popularity on the one side and the profit oriented building market on the other. This diminishes human benefits - such as contextual, environmental and functional demands, to a name few - that architecture, as a social practice, should provide.The hypothesis proposed by this paper is that the declining power and shaken authority of the architectural profession produce the possibility of a manipulation by those who perceive buildings as a market product which in turn significantly threatens human values and the quality of life.In order to better understand the problems that are facing the profession the author conducted a one-year, full-time internship employment in a New York City based architecture & interior design firm, observing in particular the architect-client relationship and the design process itself. This paper analyzes present conditions in architectural practice concerning issues such as the images which society and the profession itself hold of architecture, how these images influence the physical environment that architects are creating, especially the relationships that are making possible the misinterpretations of these images.The most important issues that this research reveals relate to perceptions about the role of the architects in the building process and in the society. perceptions which consequently frame the possibilities of architectural practice. The everyday professional practice of architecture is influenced by a variety of factors and participants, which together tend t,-; limit architects to a singular and specific position, thus rendering them vulnerable to control the building process and the final product. / Department of Architecture

This project proposed methodology that enhances user preference communication, enabling the landscape architect to design spaces which better meet the needs and expectations of the user(s). Semantic and visual preferences were administered to a user core group to determine guidelines that led to a design study master plan that included the design of "outdoor rooms."The advantages and disadvantages of previous written and visual survey methods were reviewed. From this review the proposed methodology was developed and tested. The results showed the users' desires where not predictable more efficient designs were enabled. This method could be used in directing a diverse set of landscape design projects. / Department of Landscape Architecture