A dissertation submitted to the Faculty of Arts in partial fulfilment of the requirements for the Master Degree in Recreation and Tourism in the Department of Recreation and Tourism at the University of Zululand, South Africa, 2012. / This research study was conducted with the view of investigating the Morija Arts and Cultural Festival as tourist attraction. Morija community has staged the event for more than ten (10) years. It was first held in 1999, but it seems that the event has not shown the great potential to the Morija communities. The broad intention of the study was to reveal the barriers and come up with a strategy, which would mobilise the potential of the cultural festival towards benefiting the local communities, tourists and other stakeholders. It is further the intention of this study to close the gaps which are existing in the management of the Morija Arts and Cultural Festival as tourist attraction in Lesotho.