A research report submitted to the University of the Witwatersrand Faculty of Humanities, School of Arts, in fulfilment of the requirements of a Masters degree in Arts and Culture Management Johannesburg 2015 / The Civil Society sector in South Africa has been experiencing a funding crisis for the past 20 years. The arts represent a small portion of Civil Society, and the visual arts a small part of the art. This research considers how these visual arts non-profit organisations (VANPOs) in this economic microsphere have been challenged to survive and sustain their missions in what is a competitive, fluctuating and complex environment. This study scrutinizes the concept of sustainability and the visual arts non-profit sector’s capacity for implementation of economically sustainable projects in the current economic and funding environment in South Africa. It outlines the complex and challenging nature of sustainability for VANPOs. The VANPOs, all small organisations, have limited human and cash resources to implement sustainability strategies while fulfilling their missions. Furthermore the funding environment focuses on short-term project grants and production-oriented efforts. This does not offer the organisations much opportunity towards long-term organisational development nor strategic resourcefulness. At the same time they struggle to remain compliant with government regulations and donor requirements. This research considers methods of assessing sustainability and the perspectives of professionals involved in the management of VANPOs. It examines the challenges they have faced in finding ways to implement sustainability and in the implementation of ‘sustainable’ projects. The brief case studies focus on how five VANPOs have responded to diminishing funding.

A thesis submitted in fulfillment for the requirements of the degree of Doctor of phisophy in the Faculty of Arts, in the Department of IsiZulu naMagugu at the University of Zululand, South Africa, 2005. / This study will be focusing on visual and performance artists. It is the plight of artists that they work hard in their artistic disciplines, but do not benefit to the equivalence of their efforts. There are many reasons for this. Crafters are dependent on a sound tourists industry. The study will be looking at some of the reasons and concems then try to provide what could be some answers and solutions. Art is generally thought of as the development of performance skills and or craft manufacturing within a small minority of youth or community performers, usually selected on the basis of talent and motivation. The research leading to this study has been to a large extent, motivated by the need for a more comprehensive and holistic concept This will lend itselfto a fuller exploitation and will have potential for assisting larger numbers of artists to achieve a wide range of educational outcomes in art administration, instrument manufacturing, actual artistic performance and craft production. A large number of arts practitioners internationally feel that understanding a country occurs through its arts and culture. The arts of any country is actually the mirror of the country. This study will look at the arts of South Africa and the impact it has on the proudly SouthAfricans and the tourism industry at large.This study will have two primary purposes: a. to make justification for artists (visual and performance) and, b: to suggest ways in which artists can more prominently and profitably feature in the tourism industry and their sustainability as artists and proud members of South African communities. It is important to note that South African artists exist in highly diverse communities which are influenced by many factors such as: • heritage • cultural fabric • ethnic identity • experiences • different beliefs and convictions

Over the course of the last three decades, it has become popular practice to evaluate tourism events like cultural festivals in financial terms, through the use of economic impact studies. This can be attributed at least in part to the notable growth in the number of festivals being held globally and, as such, a higher level of competition between festivals for the limited funding which is available. Economic impact studies, and the resultant findings, have thus become powerful tools for the lobbying of sponsorship, and it has become increasingly important that the impact calculations be as accurate as possible, so as to effectively allocate both government and private resources to projects which will be of the greatest benefit to the host region. The allocation of funding is especially vital in an area like the Eastern Cape Province of South Africa, which is faced with many financial difficulties. The allocation of public funds to an event like the National Arts Festival, which is hosted in a relatively wealthy part of the province, might be weighed against initiatives which directly benefit the poorer parts of the region. Although it is acknowledged that the benefits which are felt by the host community of a cultural event go beyond that of the financial, it is often on this basis that festivals are most easily compared. The primary goal of the thesis was to analyse the various forms of methodological bias which can exist in the economic impact analyses (EIA) associated with cultural events. Theoretical considerations were discussed, specifically regarding economic impact as a method of measuring value. Various forms of bias (including data collection, the calculation of visitor numbers, multipliers, defining the area of interest, inclusion of visitor spending, and accounting for benefits only, not costs) are put into a real-life context, through the investigation of economic impact studies conducted on three selected South African festivals (the Volksblad, the Klein Karoo Nasionale Kunstfees, and the National Arts Festival), and one international festival (the Edinburgh Festival). An in-depth comparison of two separate studies conducted at the National Arts Festival (NAF) in 2004 (by Antrobus and Snowball) and 2005 (by Saayman et al.) was made, focussing on the manner in which the economic impact was calculated. Having considered the common forms of bias, and assessing several possible reasons for the difference of approximately twenty million Rand in the advertised economic impacts, it was concluded that, most likely, the miscalculation of visitor numbers was the cause. This was confirmed when the Antrobus and Saayman methods were applied to the 2006 NAF data, and noting that the economic impact figures arrived at were strikingly similar. As such, it is advisable that extreme caution be taken when calculating visitor numbers, as they can significantly influence the outcome of an economic impact study. It is recommended that each study should also have transparent checks in place, regarding the key calculation figures, to ensure that less scrupulous researchers are not as easily able to succumb to the pressure event sponsors might impose to produce inflated impact values.