Made available in DSpace on 2014-12-17T13:53:17Z (GMT). No. of bitstreams: 1 CasioCPB.pdf: 223119 bytes, checksum: 97c79c2a5739a0243c398cc767f21c7c (MD5) Previous issue date: 2008-09-04 / This study addresses the question of attraction and retention of talent in companies that produce engineering projects in the area of oil and natural gas in the city of Natal. The objectives were to identify the mechanisms that these companies use to attract and retain talented professionals and what the relationship between these practices and performance of these organizations in the market. This is a case study of a qualitative nature which were included in the fullness of companies that work in that class in the capital Potiguar. Have been applied to the managers of these companies structured questionnaires with eleven issues orientativas based on theoretical reference adopted. The research finds that managers understand the word "talent", recognize the importance of the appreciation of its employees and the development of their innate abilities to better organizational performance, much due to the fact they are acting in a market of fierce competition. His companies - though not submit the formal procedures related to the subject in question - have mechanisms that can be characterized as the attraction and retention of talent. The relationships identified in this study are consistent with the results found in other studies and put the information here can serve as the basis for that other managers, including other areas, to reach excellence in their respective industries / O presente estudo aborda a quest?o da atra??o e reten??o de talentos nas empresas que elaboram projetos de engenharia na ?rea de petr?leo e g?s natural na cidade do Natal. Os objetivos foram identificar os mecanismos que essas empresas utilizam para atrair e reter profissionais talentosos e quais as rela??es existentes entre essas pr?ticas e o desempenho das referidas organiza??es no mercado. Trata-se de um estudo de caso de natureza qualitativa no qual foram inclu?das a plenitude das empresas que atuam nesse ramo na capital potiguar. Foram aplicados aos gerentes dessas empresas question?rios estruturados com onze quest?es orientativas fundamentadas no referencial te?rico adotado. A pesquisa constata que os gestores compreendem o termo talento , reconhecem a import?ncia da valoriza??o de seus funcion?rios e do desenvolvimento de suas habilidades inatas para um melhor desempenho organizacional, muito devido ao fato de estarem atuando em um mercado de acirrada competi??o. Suas empresas apesar de n?o apresentarem processos formais relacionados ao tema em quest?o apresentam mecanismos que podem ser caracterizados como de atra??o e reten??o de talentos. As rela??es identificadas neste estudo s?o consistentes com os resultados encontrados em outros trabalhos e as informa??es aqui postas podem servir de base para que demais gestores, inclusive de outras ?reas, consigam atingir a excel?ncia em seus respectivos setores