Titel: Vill du kolla på en film? En kvalitativ studie om hur två tittargrupper i Sverige värderar externa och interna faktorer angående deras filmkonsumtion Författare: Alice Paues & Hampus Mörner Handledare: Lowe Hedman Syfte: Syftet med denna kandidatuppsats var att undersöka hur två tittargrupper i Sverige värderar externa och interna faktorer angående deras film konsumtion. Uppsatsen bygger på en huvudfrågeställning och tre ytterligare frågeställningar: Hur värderar en yngre och en äldre svensk tittargrupp externa och interna faktorer angående deras egna film konsumtion? Vilka externa faktorer har mest värde enligt dessa tittargrupper? Vilka interna faktorer har mest värde enligt dessa tittargrupper? Varierar dessa faktorer beroende på plattform? Metod och Material: Uppsatsen bygger på en kvalitativ metod som genomfördes med hjälp av fokusgruppsintervjuer. För dessa fokusgruppsintervjuer så designades en intervjuguide där frågorna var relaterade till våra tre genomgående teman: externa faktorer, interna faktorer och skillnader mellan plattformar. Frågorna var även guidade av teorier inom vårt ämne. Vi valde att göra ett strategiskt urval. Urvalet bestod av två tittargrupper, en yngre där åldersintervallet var 18 till 33 och en äldre där åldersintervallet var 50 till 65. Huvudsakliga resultat: Det huvudsakliga resultatet från studien visade att den externa faktorn som äldre värderade högst var film kritiker, medan yngre värderade trailers och liknande material högst. Båda grupperna motiverades av samma behov när det gällde film konsumtion. Dock, så värderade yngre kognitiva behov högre än äldre, och äldre värderade känslomässiga behov högre än yngre. Vi fann även att det fanns skillnader mellan olika plattformar, där fyra huvud motivationer värderades olika. Dessa var: sociala behov, flyktbehov, behov att få välja sitt egna innehåll och avslappning. Antal sidor: 60 Kurs: Media- och kommunikationsvetenskap C Universitet: Uppsala Universitet, Institutionen för Informatik och Media Termin: HT 2014

This research explores a new way of enhancing audience experience in film entertainment, presenting the design and implementation of a wearable prototype system that uses haptic sensations to intensify moods in lm music. The aim of this work is to enrich the musical experience of film audiences and might also have implications on the hearing-impaired, providing them with a new enhanced emotional experience while watching a movie. Although there has been previous work into music displays of a visual and haptic nature, and on the importance of music in film, there is no documented research on musical enhancement experience in film entertainment. This work focuses on the mood conveyed by film music in order to understand what role it plays in creating the film experience, and also explores the possibility of enhancing those feelings through haptic sensations. Drawing on HCI and interaction design principles, the design of a piece of haptic wearable technology is proposed and used as the tool for user studies. This research contributes to the fields of: HCI, interaction design, user experience design, multimodal interaction, creative technology, wearable technology, haptics, entertainment technology and film music. This work also provides a set of design suggestions to aid future research and designers of haptic sensations for media enhancement. Proposed guidelines are based on a number of empirical findings that describe and explain aspects of audience emotional response to haptics, providing some first evidence that there is a correlation between vibrotactile stimuli (such as frequency and intensity) and perceived feelings.

Increasingly, people attend live music event for diversified experiences that they could not have from listening to music at home or watching a broadcast on TV. Some seek to interact with their idol on site; others enjoy the collective action with audience members who share with them the same music preference. Enhancing audience experiences on live events, therefore, gains popularity. Research focus on crowd behaviors and the possibility of how implementing new technologies into this area. However, few studies have investigated have investigated the impact of individual promotion in the crowds by offering them a particular moment enabling them to feel more connected to the event. To deeply understand requirements from different stakeholders, audiences, and performers, a participatory workshop was conducted through which they acted as co-creators in the development process. Additionally, three qualitative evaluations were carried out to collect feedback on how the design system “HeartBeat” could enhance the audience’s experience. The research found that promoting individual impact and collective action are not conflicting with each other. Instead, they complement one another throughout the live session. “HeartBeat” is not only a design prototype that aims to increase audience experience but also a starting point for future design explorations in live music settings.

Purpose: the aim of this study is to investigate the relation between audience experience and the success factors of dinner shows. Due to many possible aspects of dinner shows, as part of the audience experience, current study focuses on three concepts - the show, the interaction, and the dinner . The success factors and audience attendance were researched to give the entire study context and are relevant to answer the research questions. Methodology: an approach that can be characterised through an exploratory and abductive nature is used, based on primary data, which results in qualitative data. Interviews were conducted with experts from different companies or shows, different countries (the Netherlands, Ireland, or Sweden) and different point of views (audience member, performer, or manager). Additionally, observations were made at one of the shows studied. Results & Conclusions: the main findings are categorised into three parts: the audience experience (1), the success factors (2), and audience attendance (3). The type of show has no significant influence on the audience experience. Active participation and the quality of the food are recognised as important regarding audience experience at dinner shows. Success factors for dinner shows are: the show, the service, the servicescape and other surroundings, and the interaction between performers and the audience. Audience attendance is broad in terms of age, gender, ethnic background, and social class. Suggestions for further research: further studies are needed to understand the relationship between audience experience and success factors for dinner shows, especially regarding the experience during and after the dinner show. Moreover, other concepts in dinner shows - such as the service/staff and surroundings - are suggestions for further research, as these have been recognised as success factors of such shows. Contributions: the concept of dinner shows has not been much studied. Especially the audience experience, dinner experience, and success factors combined is not to be found in existing literature. The results of this study provide a starting point for further academic investigation regarding success factors and audience experience in dinner shows. The outcome of this study assists managers in working effectively towards performance improvements, regarding positive audience experience and success factors in dinner shows. Limitations: the limited number of interviewees affects the possibility to generalise findings.