Dada la coyuntura actual, es decir, la crisis por la pandemia por covid - 19, y a consecuencia de ello, el aislamiento social. Muchos de los negocios se han visto afectados, siendo uno de ellos, el sector de entretenimiento, específicamente el que involucra la proyección de contenido audiovisual. Muchas de las películas, eventos, obras, conciertos, entre otros a suscitar entre los años 2020 y 2021 se han visto afectadas y por lo tanto, postergadas. Por esta razón, nace el proyecto “Cinema Home”, esta idea de negocio se basa en implementar un servicio de alquiler de equipos de proyección y accesorios complementarios, los cuales serán de fácil uso y acceso para el hogar. Este proyecto tiene como objetivo fundamental, ofrecer al usuario una alternativa distinta en la experiencia en tamaño de imagen, sonido y que el público disfrute de un momento agradable y de distracción junto a sus amigos o familiares. Por lo tanto, el presente informe tiene como objetivo demostrar la viabilidad de este proyecto a partir de una serie de experimentos que nos permitirán medir el interés de nuestros clientes potenciales. Todo ello, a partir de identificar los aspectos fundamentales de nuestro servicio a partir del desarrollo de la herramienta de Business Model Canvas y un estudio de mercado. / Given the current situation, that is, the crisis due to the covid-19 pandemic, and as a consequence, social isolation. Many of the businesses have been affected, one of them being the entertainment sector, specifically the one that involves the projection of audiovisual content. Many of the films, events, plays, concerts, among others to arouse between 2020 and 2021 have been affected and therefore postponed. For this reason, the "Cinema Home" project was born, this business idea is based on implementing a rental service for projection equipment and complementary accessories, which will be easy to use and access for the home. The main objective of this project is to offer the user a different alternative in terms of image size, sound and that the public enjoy a pleasant and distracting moment with their friends or family. Therefore, this report aims to demonstrate the feasibility of this project based on a series of experiments that will allow us to measure the interest of our potential clients. All this, from identifying the fundamental aspects of our service from the development of the Business Model Canvas tool and a market study. / Trabajo de investigación

His master's thesis I've divided into three parts, theoretical, practical and empirical. The theoretical part deals with the teaching of geography, educational technology and teaching aids, museum pedagogy, individual educational specificities of schools and museums and how should cooperation look like, what role in it plays the personality of the museum educator and what it is for a school and a museum benefit. And last but not least the literature, which is in my opinion an important element in the teaching of geography. In the practical part, I have described a realization of a project in which it is used didactic technology, a collaboration with the museum and work with literature. The empirical part is focused on research in basic schools in the field of educational technology. The key concepts on which the research is based, such as: modern didactic techniques, working with modern educational technology, the perception of educational technology as a means to the realization of the teaching.