by Mok Wai Yu, Julie. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 39-40). / ABSTRACT / TABLE OF CONTENTS / CHAPTER / Chapter 1. --- INTRODUCTION / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Research Objectives --- p.2 / Chapter 2. --- RESEARCH METHODOLOGY / Chapter 2.1 --- Research Design --- p.4 / Chapter 2.2 --- Data Collection Method --- p.6 / Chapter 3. --- MARKET SITUATION ANALYSIS / Chapter 3.1 --- History of Development of the Japanese Luxury Car Models and the Importation of the Models into Hong Kong --- p.8 / Chapter 3.2 --- Macro Industry Environment --- p.10 / Chapter 3.3 --- General Description of the Luxury Car Market in Hong Kong --- p.13 / Chapter 3.4 --- The Most Popular Luxury Auto Manufacturers --- p.14 / Chapter 3.5 --- Other Manufacturers of Luxury Models --- p.14 / Chapter 3.6 --- The Barriers to Entry to the Luxury Car Market in Hong Kong --- p.15 / Chapter 3.7 --- Methods to Leverage the Unfavourable Effects of the Entry Barriers to the Luxury Car Market in Hong Kong --- p.16 / Chapter 4. --- RESEARCH FINDINGS / Chapter 4.1 --- Evaluation of Market Performance of the Target Models --- p.19 / Chapter 4.2 --- Strategies Adopted by Toyota's Lexus and Honda's Acura --- p.22 / Chapter 5. --- LIMITATIONS --- p.29 / Chapter 6. --- CONCLUSION --- p.31 / APPENDIX I Luxury Car Models Available in Hong Kong and Their Respective Market Share --- p.33 / APPENDIX II Comparable Car Models in the Luxury Car Market in Hong Kong within the Target Range --- p.34 / APPENDIX III Comparison of Car Models within Target Range (Price vs. Engine Size) - 4 Doors Saloon --- p.36 / APPENDIX IV Comparison of Car Models within Target Range (Price vs. Engine Size) - 4 Doors Sedan --- p.37 / APPENDIX V Market Positioning of Lexus against Mercedes and BMW in Hong Kong (Price vs Engine Size) --- p.38 / REFERENCES --- p.39

by Yu Wing-yip, Patrick, Tsui Hong-fai, Alan. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Bibliography: leaves 55-57.

by Lee Tak Wah. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaf 93). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.vii / ACKNOWLEDGEMENT --- p.viii / Chapter / Chapter I --- BACKGROUND --- p.1 / Service Product --- p.1 / Passenger Car Market Size --- p.1 / Service Providers --- p.1 / Size of the Industry --- p.2 / Investment Return of the Distributor --- p.3 / The Global Market Trend and Strategy --- p.4 / Chapter II --- LITERATURE REVIEW --- p.6 / Customer Satisfaction --- p.6 / Understanding Service --- p.7 / Developing the Strategy --- p.8 / Tools for Service Marketers --- p.11 / Competing through Quality & Productivity --- p.14 / An Integrative Framework for Marketing Service --- p.15 / Chapter III --- OBJECTIVE & METHODOLOGY --- p.16 / Secondary Data Analysis --- p.16 / Problem Statement --- p.26 / Research Objective --- p.27 / Scope --- p.27 / Chapter IV --- PERSONAL INTERVIEW --- p.28 / Sampling --- p.28 / Conducting the Interview --- p.29 / Question Guidelines --- p.29 / Profile of the Interviewees --- p.30 / Summary of the Interview --- p.30 / Chapter V --- CUSTOMER SURVEY --- p.34 / Methodology --- p.34 / The Questionnaire --- p.35 / Field Work --- p.38 / Findings of the Survey --- p.39 / Chapter VI --- CONCLUSION --- p.46 / Alternative Strategy One - Cost Leadership --- p.47 / Alternative Strategy Two - Product Differentiation --- p.48 / Final Remarks --- p.49 / APPENDIXES --- p.51 / BIBLIOGRAPHY --- p.93

by Tong Kwok Wang. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 68-71). / TABLE OF CONTENTS --- p.iv / ABSTRACT --- p.v / Chapter CHAPTER I: --- INTRODUCTION --- p.1 / Objectives of the Study --- p.2 / Chapter CHAPTER II --- BACKGROUND --- p.5 / Strategic Alliance and JVs for Automobile Industry --- p.5 / Automobile Industry in China --- p.7 / Study of Strategic Alliances of the Automobile Industry in China --- p.13 / Chapter CHAPTER III --- BEAMISH'S MODEL --- p.17 / Designing the Joint Venture --- p.17 / Managing the TV --- p.19 / JV Performance --- p.20 / Unique Characteristic of JVs in China --- p.22 / Chapter CHAPTER IV --- METHODOLOGY --- p.24 / Limitations of the Study --- p.25 / Chapter CHAPTER V --- JVS WITH INVESTMENTS FROM US AND EUROPE --- p.27 / Case Study 1: Beijing Jeep --- p.27 / Case Study 2: Shanghai Volkswagen --- p.31 / Case Study 3: Guangzhou Peugeot --- p.36 / Case Study 4: Shanghai General Motors --- p.41 / Other Western Investments --- p.44 / Chapter CHAPTER VI --- JVS WITH JAPANESE INVESTMENT --- p.47 / Case Study 5: Toyota and Charade --- p.47 / Case Study 6: Suzuki --- p.48 / Case Study 7: Honda --- p.49 / Other Japanese Investments --- p.50 / Chapter CHAPTER VII --- ANALYSIS --- p.53 / Designing the JV --- p.53 / Managing the JV --- p.58 / JV Performance --- p.59 / Chapter CHAPTER VIII --- CONCLUSION --- p.62 / BIBLIOGRAPHY --- p.68