The diploma thesis deals with setting of market value of the company Budejovicky Budvar as of 31. December 2009. The theoretical part of this thesis describes risks and difficulties that can be encountered by each professional valuator while evaluating a particular business. Practical part of the thesis consists of strategic analysis, which focuses on assessing and estimating of the target's market. Financial analysis covers financial position of the company and leads in analysis of the value generators and compilation of a financial plan. The actual valuation is based on discounted cash-flows attributable to the shareholders. The business valuation also estimates the value of the brand.

The aim of this thesis is to analyse the Budweiser Budvar, national enterprise in the field of development of economic-legal forms, management, production and trademarks since its founding in 1895 to the present. Budweiser Budvar deserves individual approach of this work, in particular with regard to the legal form, the value of trademarks and the quality of products. In the theoretical part issues relating to economic-legal forms of state and national companies and the definition of the fundamental differences between them and the trading companies will be addressed. Presented below there are the methods used for an analysis of the management of the company. Further trademarks and protected geographical statuses will be characterized. In the practical part the development of economic-legal forms of the company, the management of the company, the development of the structure and volume of production for the whole of the reference period will be analysed. There is also presented development in the field of trademarks and trademark disputes of the brewery in the Czech Republic and in the world, with an emphasis on the 10 most important export markets of Budweiser Budvar. The last chapter is devoted to the issue of possible transformations of the brewery into a public limited company.

The thesis concerns with appraisal of the potential of sub-Saharan Africa region as the new attractive region for international breweries, among others also for Budějovický Budvar n. c. In order to determine whether the sub-Saharan region is suitable for the expansion of this company, the initial chapters of this work deal with company Budějovický Budvar n. c., its overall strategy and marketing concept chosen for its flagship Budweiser Budvar brand. The following part of this thesis has been devoted to characterize the region of sub-Saharan Africa and using of PEST analysis method it evaluates African markets in terms of their political, economic , socio- cultural and technological environment. In the next chapter of this thesis I analyse specific environment of the African beer market. This analysis shows that the potential of this region is very significant also in this branch. In conclusion of this work, there is the comparison of selected indicators in individual African countries. On the basis of this comparisons top 10 countries from sub-Saharan region were selected, that have the greatest potential to become the new export territories of company Budějovický Budvar n. c.

The aim of Diploma Thesis was to focus to one of key topics of the management psychology {--} to interpersonal relationships in teams at working place of the National Enterprise Budějovický Budvar: To obtain particular data it was necessary to perform qualitatively-quantitative research based on a questionnaire survey, interviews and observations. An output of the thesis is to help selected companies in a practical solution of revealed problems.

This master's thesis deals with economic analysis of Budweiser Budvar, NC. The aim of this analysis is to assess the economic situation of this brewery since 2007 to 2012. The basic principles and methods of economic analysis are explained in the theoretical part. It means especially methods of financial analysis, such as analysis of the balance sheet and profit and loss statement, financial ratios, economic value added or overall models of vitality of business. The particular economic analysis is performed in the practical part. It includes market analysis and comparison to main competitors. The thesis shows that the profitability of brewery Budweiser Budvar, NC, is below-average, especially if related to figures of its key competitors, on the other hand it is very stable and liquid company.

The diploma thesis deals with the transparency of Czech state-owned enterprises. Thus how they are run, how they are managed and staffed and how they are regulated. The thesis is divided into four chapters. The first chapter is concern with the constitution of the state-owned enterprises, their development after the change of regime and especially with their sale within the coupon privatization. The second chapter deals with the current privatization of the state-owned enterprises but rather only theoretically and argues whether the state is an appropriate owner and a good bussinesman. The third chapter is devoted to (non)transparency of the state-owned enterprises which means appointing (non)experts to the supervisory boards and (in)sufficient control of these enterprises. The fourth chapter is a case study of Budweiser Budvar. In the end the reader finds the answer to the question whether the set rules for the operation and management of the state-owned enterprises are sufficient.

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The goal of this master thesis is to appraise Budweiser Budvar, national corporation to 1st August 2013 with the purpose of selling the company to an unknown potential buyer. The thesis is divided into theoretical and practical part. In the theoretical part, all the important theoretical aspects are defined and methods for business valuation used in this thesis are described. In the second -- practical -- part, theory is applied to the particular company. Firstly, the appraised company is introduced followed by its strategic and financial analysis, value generators, and financial plan. The core valuation methods used are the two phase discounted free cash flow method and method based on industry multiples.

The aim of this diploma thesis is to estimate the market value of the company Budějovický Budvar, n. p. on the date 3. 1. 2011 for owner use. This thesis is composed of two parts. The first part is focused on theoretical basis for evaluation. The second part consists of company introduction, brief historical and present situation in the company and the Czech beer market, and strategic analysis where the market potential of the company is analysed. Other parts are financial analysis and financial plan for the period 2010-2014. Evaluation of the company is base on Free Cash Flow to the Firm and Sector Multipliers methods. As a consequence of all these data there is a market value estimation of the company Budějovický Budvar, n. p.

The aim of this thesis is to analyze the brand perception. The practical part of this thesis consists of the applicaton of the theoretical knowledge to the Budweiser Budvar brand with the respect to its values and communication campaign. The main part of this thesis consists of the questionnaire. The summary of this thesis is made of the results of questionnares and proposal of improvements to this brand in the Czech Republic.