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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"baseball teams -- japan"" "subject:"baseball teams -- capan""

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Comparing marketing policies in Nippon Professional Baseball and the National Fooball League: Lessons for Japanese sports teams

Oshima, Noboru 01 January 2004 (has links)
This study compares the U.S. National Football league (NFL) and Nippon Professional Baseball (NPB). The goal of the study is to develop recommendations for the rebuilding of NPB's popularity in terms of marketing policy practices after the efficiency of both leagues is analyzed.
National Football League
Nippon Professional Baseball
Baseball -- Japan -- Marketing
Business planning -- Japan
Football -- Marketing
Baseball teams -- Japan
Professional sports
Corporations
Japanese
Comparative management
Marketing

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