This diploma thesis maps the history of Basketball Club of Strakonice. It describes it's origin and further formation. In the introduction I have set the development of basketball in a global and also national context. In the second part I described basketball within it's regional form. The history is chronologically divided into consecutive periods. This work also contains rosters of player and trainers. I have also added specific archival data to support successes and failures of the team.

Išanalizuoti valdymo objektus, atskleisti VŠĮ "Veržlusis Nevežis" valdymo veiksnius darančius įtaka rezultatams, apibendrinti krepšinio klubo valdymą. / Sports club, management, improving.

Title: Impact of corporate identity activities on the image of ČEZ Basketball Nymburk Objectives: The goal of this thesis is to determine how Prague home games spectators perceive each corporate identity components of the club ČEZ Basketball Nymburk, subsequently to analyze overall club image in the eyes of the spectators and to determine problematic areas using questionnaire which is serving as a stimulus for suggestions and recommendations. Methods: In the thesis was used quantitative method of questionnaire survey to provide greater number of respondents. Respondents were questioned in writing and electronically. Important source of information were also interviews with the club management and spectators. For interpretation of gained data were used graphs and statistical functions arithmetic average, median, modus, skewness, kurtosis and standard deviation. Results: Marketing research has shown that spectators perceive image of the club ČEZ Basketball Nymburk rather positively. However, some problematic areas has crystalized in particular components of the corporate identity where the club management can implement changes to strengthen the identity and positive perception of the club. Keywords: marketing research, questionnaire, corporate identity, corporate image, basketball club