by Maria Chen. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves [81-85]). / Abstract also in Chinese. / Chapter Ch. 1 --- Introduction --- p.1 / Chapter 1. --- The tension of the double goals in media organization --- p.2 / Chapter 2. --- Research question --- p.3 / Chapter 3. --- Significance --- p.3 / Chapter Ch. 2 --- Beauty pageants and television --- p.5 / Chapter 1. --- History --- p.5 / Chapter (A) --- "Miss USA, Miss Universe" --- p.5 / Chapter (B) --- Increasing popularity of beauty pageants in Hong Kong… --- p.5 / Chapter 2. --- Formats of beauty pageants --- p.8 / Chapter (A) --- TVB --- p.8 / Chapter (B) --- ATV --- p.9 / Chapter 3. --- Why beauty pageants? --- p.10 / Chapter (A) --- A popular TV program --- p.10 / Chapter (B) --- Controversial media product --- p.11 / Chapter Ch. 3 --- Corporate image and the tension between profit-making and social responsibility: a theoretical linkage --- p.15 / Chapter 1. --- Theoretical tension between the two goals --- p.15 / Chapter (A) --- The goal of responsibility --- p.15 / Chapter (B) --- The goal of profit --- p.19 / Chapter (C) --- The relationship between profit and responsibility --- p.20 / Chapter (D) --- The source of tension --- p.21 / Chapter (E) --- The conflict and compatibility of the double goals --- p.22 / Chapter 2. --- The method of tension resolution --- p.24 / Chapter (A) --- Marketing --- p.24 / Chapter (B) --- Corporate Image --- p.26 / Chapter (C) --- The position taken in this thesis --- p.30 / Chapter Ch. 4 --- Research methods --- p.32 / Chapter 1. --- Hypotheses --- p.32 / Chapter 2. --- Methodology --- p.33 / Chapter (A) --- In-depth interview --- p.33 / Chapter (B) --- Participant observation --- p.36 / Chapter (C) --- Documentation analysis --- p.36 / Chapter Ch. 5 --- Results --- p.38 / Chapter 1. --- TV stations and their structure in Hong Kong --- p.38 / Chapter (A) --- TVB's corporate image --- p.39 / Chapter (B) --- ATV's corporate image --- p.41 / Chapter (C) --- TVB's image for Miss Hong Kong --- p.42 / Chapter (D) --- ATV's image for Miss Asia --- p.44 / Chapter 2. --- Analysis of the tensions and resolutions in beauty pageants --- p.45 / Chapter (A) --- Managing external uncertainty --- p.45 / Chapter (B) --- Media frameworks for beauty pageants in Hong Kong --- p.47 / Chapter (C) --- Managing internal uncertainty --- p.58 / Chapter Ch. 6 --- Conclusion --- p.78