The aim of this paper is to study the potential discourse has to alter the way that gentrification transforms neighbourhoods. In order to gather the knowledge necessary to answer that question this study has focused its attention on Crown Heights, a neighbourhood in Brooklyn, New York. It explores how resistance in the form of urban social movements were a factor in the Bedford Union Armory project, where several protests and discourse used over social media had arguably a large role in changing the scope of that project to be more inclusive and attend in a greater way to the needs of the local residents. The second focal point of this paper is to study the discourse used by local newspapers when articles are written about gentrification in Crown Heights. It aims to highlight the difference in the language used by employing a critical discourse analysis where the metaphors and the transitivity used by the authors is studied. The differences between the articles can in some places be regarded as quite stark, where that specific discourse is most likely used to reinforce their own world view.