Beekeepers help to secure the pollination capacity of bees by mediating bee-stressors. This study argues that beekeeper strategies are best conceptualized as a series of specialized practices for bettering bee-health, which are mobilized by a variety of actors, including those who are not traditionally considered ‘beekeepers’. The aim of this paper is to explore those human beliefs and practices which are most relevant for gaining insight into the current pollinator problem. Farmers, bee-conservationists, bee-researchers and honeybee-keepers all play an important role in securing bee health. The paper draws on the social-ecological perspective to consider alternative definitions of caring for bees, what shapes these conceptualizations and how these are reflected in beekeeper strategies, which inevitably contribute to the overall functioning of human-bee constituted systems. In the context of rising honeybee colony losses in Canada and of wild bee decline around the world, understanding the diversity of approaches for bettering bee-health is exceedingly important for initiating long-term, sustainable and multi-level bee-pollinator conservation.