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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"peer industry - china - amarketing."" "subject:"peer industry - china - bmarketing.""

1

Marketing management in PRC: an overview of beer market in china : a case study of understanding consumerbehaviour and managing brand equity in China

李國華, Lee, Kwok-wah, Gilbert. January 1996 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
Beer industry - China - Marketing.
Consumer behavior - China.
Brand name products - China - Valuation.
Marketing management - China.

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