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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"bendras vertės kūrimo"" "subject:"cendras vertės kūrimo""

1

Bendru vertės kūrimu pagrįstas vartotojų lojalumo formavimas: tinklinio marketingo įmonių atvejis / Consumer loyalty formation based on value co-creation: a Case of network marketing companies

Karužnaitė, Eglė 01 August 2013 (has links)
Baigiamuoju darbu atskleidžiama bendro vertės kūrimo koncepcijos svarba lojalumo formavimo kontekste bei pagrindžiama prielaida, kad bendras kūrimas gali sąlygoti klientų lojalumą įmonei. / Final work reveals the importance of concept of value co-creation in the context of the concept of loyalty formulation; and justifies that value co-creation can lead to customer loyalty.
Marketing and Administration
Lojalumas
Bendras vertės kūrimas
Tinklinis marketingas
Loyalty
Value co-creation
Network marketing

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