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The Study of Competitive Advantage in Taiwan Biochip Industry: exemplified by DR. Chip Biotech, Inc.Tang, Yu-chen 03 August 2009 (has links)
At present, the global medical healthy strategy take the preventive medicine as a goal, and the most important thing of the preventive medicine prospect is personalized medical service, in which the medicine examination communication tool is the small and facile biochip platform. Lives the medicine tech industry is a strategic industry of industrial upgrading in our country, and the biochip industry is one of the important industries. The biochip industry is an emerging industry. In order to grasp this good opportunity and to avoid our country absenting in this stage, the biochip entrepreneurs need to adopt the superior strategy to satisfy the field. The focus of this research is the development process of biochip industry and industrial competitive advantage. We take Porter¡¦s raises ¡§The Competitive Advantage of Nations¡¨ diamond model as the research foundation to discuss Taiwan biochip industry. By the competitive advantage, the strategy localization and the competitive power analysis, we find out the relation between the biochip industries, the demand condition, the essential factor condition, the industrial structure and the enterprise manage. And further, we find out the influences of environment and government coordination on it. The conclusion of this research is that the biochip industry is a cross domain industry. It is possible to continue to manage forever only by the strategy alliance or the partner to seek for the market the tally company.
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