Yes / This paper presents research into perceived quality of vehicle body split lines / gaps. The survey based methodology combined direct attribute evaluation and choice experiments with multiple test cases, based on static images generated from parametric CAD virtual prototypes of a specific vehicle. The study systematically tested for perception without and with awareness and the Hawthorne bias, showing significant effects. Statistical analysis provided clear evidence of the user preference for smaller gap size, and as such supports target and tolerance setting for the body gap.