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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"brand nostalgia"" "subject:"brand ostalgia""

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WHAT DID YOU DO TO MY BRAND? THE MODERATING EFFECT OF BRAND NOSTALGIA ON CONSUMER RESPONSES TO CHANGED BRANDS

Shields, Alison B. 15 April 2013 (has links)
No description available.
Marketing
Brand Nostalgia
Consumer/Brand Relationships
Changed Brands

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