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Discrete brand choice models analysis and applications /Zhu, Liyu. January 2007 (has links)
Thesis (Ph. D.)--Industrial and Systems Engineering, Georgia Institute of Technology, 2008. / Esogbue, Augustine, Committee Chair ; Griffin, Paul, Committee Member ; Lu, Jye-Chyi (JC), Committee Member ; Li, MinQiang, Committee Member ; McCarthy, Patrick, Committee Member.
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