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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"brand management problems"" "subject:"grand management problems""

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Brand management problems in SMEs : case study on GävleVandrarhem AB and Chailease international finance corporation-Shenzhen branch

Huang, Huakuai, Lai, Ying January 2011 (has links)
This study aims to examine how brand management is implemented in SMEs, and investigate the problems encountered by SMEs when managing their brands in order to build strong brands.
Brand
Brand management
Brand management problems
SMEs

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