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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"brand valuation, shareholder value"" "subject:"brand valuation, shareholders value""

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Brand Valuation Model: A Shareholder Value Approach

Lee, Hyunjung 18 July 2012 (has links)
No description available.
Marketing
Brand value
Brand valuation, Shareholder value
Event Study
Mergers and Acquisitions

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