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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"branding (barking) managemement"" "subject:"branding (barking) managementment""

1

Impact of brand equity on the purchasing of consumer durables

Wells, David Michael 01 January 2007 (has links)
The purpose of this research was to demonstrate the importance of brand equity in the purchase of consumer durable goods, specifically heating, ventilation and air conditioning (HVAC) systems.
Brand name products Valuation
Branding (Marking) Management
Intangible property Valuation
Customer loyalty
Brand name products Valuation
Customer loyalty
Intangible property Valuation.
Marketing

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