Arguing that current discourse surrounding breastfeeding and the lactating body promotes management of the female body, I attempt to devise an explanation of the breastfeeding apparatus and its strategies. In this study, the strategies include visual and linguistic representations of breastfeeding through art, promotional materials for advertisement and recommendations from the medical community, and the language used in the legal protection of breastfeeding. Using a rhetorical lens, I explore how these varied junctions operate within the breastfeeding apparatus and how breastfeeding is both a product of and a product in the technology. I seek to find what else is at work and how breastfeeding functions as a discursive element in its own right, allowing it to function as an apparatus for control. Finally, I question the potential for resistance in breastfeeding, asking if the lactating body has options, or is the subject so policed and managed that decisions are dictated by the breastfeeding apparatus.