China is the world’s largest pork producer and consumer, and Hubei Province is one of the top pork production provinces in China. Since problems and risks have led to large-scale reduction of pork production and farmers’ income, Chinese government offers various policy measures to help farmers. Breeding sow insurance is considered as one of the most effective measures started in 2007. To better understand farmer’s need for breeding sow insurance and make proper policy insights, our research is the first empirical study in Hubei Province and one of the pioneer studies investigate farmer’s willingness to pay(WTP) for breeding sow insurance premium and preferred coverage level. Survey questionnaires were distributed to breeding sow farmers in 5 townships from Shayang County, Hubei Province. Based on random utility theory, we use tobit model to examine the factors that affect farmer’s WTP and preferred coverage level. The results showed that famers’ average WTP for premium was ¥14.4 and average preferred coverage level was ¥1191, both exceeded current values. Farmers’ trust towards insurance companies, household income, and knowledge about breeding sow insurance significantly affect their WTP and preferred coverage level.