by Ngau Chuk Leung Eric. / "Reports a survey carried out for BT (British Telecom) Hong Kong Limited"--Abstract. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 55-56). / ABSTRACT --- p.4 / TABLE OF CONTENTS --- p.5 / INTRODUCTION --- p.6 / Background --- p.6 / Problems --- p.8 / Objectives --- p.10 / LITERATURE REVIEW --- p.11 / Brunswick's Lens Model --- p.11 / Perceptual Maps --- p.12 / Perceptual Map By Factor Analysis --- p.15 / Determining the Number of Factor Dimensions --- p.17 / Producing the Perceptual Map --- p.17 / METHODOLOGY --- p.19 / Research Design --- p.19 / Samples & Sampling Procedure --- p.20 / Data Collection Procedure --- p.23 / Operationalization --- p.24 / Data Analysis --- p.26 / RESULTS AND DISCUSSION --- p.28 / Mean Analysis --- p.28 / Factor Analysis --- p.29 / Perceptual Map --- p.32 / CONCLUSIONS & RECOMMENDATION --- p.35 / Discussion --- p.35 / Managerial Implications --- p.39 / Limitations and Future research direction --- p.41 / APPENDIX --- p.43 / Survey Questionnaire --- p.43 / BIBLIOGRAPHY --- p.55