He Huijie. / Thesis submitted in: October 2004. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2005. / Includes bibliographical references (leaves 157-160). / Abstracts in English and Chinese; questionnaire in Chinese. / Chapter Chapter One: --- Introduction --- p.1 / An Introduction to Phoenix Satellite Television --- p.3 / Television as a Medium --- p.9 / Research Questions --- p.13 / Chapter Chapter Two: --- Literature Review --- p.15 / Review for the Sociological Approach on Media Studies --- p.15 / Review of the Perspective of Political Economy of Communication --- p.21 / Review for Related Chinese Communication Studies --- p.26 / Chapter Chapter Three: --- Methodology --- p.31 / Quantitative Research----Content Analysis --- p.31 / Chapter 1. --- The Selection of Sample --- p.31 / Chapter 2. --- Research Method-´ؤ-Content Analysis --- p.36 / Chapter 3. --- Inter-coder Reliability --- p.39 / Qualitative Research-Textual Comparison --- p.39 / Chapter 1. --- The Selection of Sample --- p.39 / Chapter (1) --- "SARS Reports,2003" --- p.40 / Chapter (2) --- "July 1st Demonstration in Hong Kong,2003" --- p.41 / Chapter 2. --- Research Method´ؤTextual Comparison --- p.42 / Qualitative Research´ؤ´ؤIn-depth Interview --- p.43 / Chapter 1. --- The Selection of Sample --- p.43 / Chapter 2. --- Research Method----In-depth Interview --- p.44 / Qualitative Research´ؤParticipant Observation --- p.45 / Chapter Chapter Four: --- Content Analysis --- p.47 / Frequency Analysis --- p.47 / Chapter 1. --- Analysis --- p.48 / Inter-coder Reliability --- p.50 / Chapter 2. --- Summary --- p.52 / Cross-Tabulation Analysis --- p.53 / Chapter 1. --- Analysis Between the Internal Division and the Geographical Division --- p.54 / Chapter 2. --- "Analysis Between the Geographical Division and the ""Political Perspective""" --- p.56 / Comments --- p.59 / News Favoring the Government Happening in Mainland China --- p.61 / News Favoring the Government Happening in Hong Kong --- p.64 / Chapter 3. --- "Analysis Between News Nature and the ""Political Perspective""" --- p.73 / Summary and Questions --- p.75 / Chapter Chapter Five: --- Organizational Analysis --- p.78 / Chapter Part I: --- Textual Analysis and Comparison --- p.78 / SARS Reports --- p.79 / "Textual Comparison among TVB, Phoenix and CCTV" --- p.89 / July 1 st Demonstration in Hong Kong --- p.92 / "Textual Comparison among TVB, Phoenix and CCTV" --- p.102 / Chapter Part II: --- Interviews Analysis --- p.105 / International News & Political News --- p.105 / The Pro-China Political Bias------Hong Kong Problem --- p.110 / The Technique of Dealing with Sensitive News Issue --- p.113 / Pressure & Self-Censorship --- p.118 / Chapter Chapter Six: --- Conclusion and Discussion --- p.122 / Conclusion --- p.122 / Discussion --- p.126 / Appendix-1 Coding Record of The Asian Journal --- p.129 / Appendix-2 Inter-coder Reliability --- p.152 / Appendix-3 Interview Questionnaire --- p.156 / References --- p.157