by Leung Chi Wai, Wong Shan Ki. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 101-104). / Questionnairies also in Chinese. / ABSTRACT / TABLE OF CONTENTS / LIST OF TABLES / LIST OF FIGURES / ACKNOWLEDGMENT / CHAPTER / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Overview --- p.1 / Chapter 1.1.1 --- Reason for Study --- p.1 / Chapter 1.1.2 --- Approach for Study --- p.2 / Chapter 1.2 --- Market Overview --- p.4 / Chapter 1.2.1 --- Market Definition --- p.4 / Chapter 1.2.2 --- Competitions --- p.5 / Chapter 1.2.3 --- Market Size --- p.7 / Chapter 1.3 --- Company Profile --- p.11 / Chapter 1.3.1 --- Overview --- p.11 / Chapter 1.3.2 --- Product --- p.12 / Chapter 1.3.3 --- Pricing --- p.13 / Chapter 1.3.4 --- Distribution --- p.14 / Chapter 1.3.5 --- Promotion --- p.15 / Chapter 1.3.6 --- Market Share and Penetration --- p.15 / Chapter 1.4 --- Research Objectives --- p.16 / Chapter 2. --- LITERATURE REVIEW --- p.17 / Chapter 2.1 --- Market Segmentation --- p.17 / Chapter 2.1.1 --- Benefits of Market Segmentation --- p.18 / Chapter 2.1.2 --- Characteristics of a Market Segment --- p.19 / Chapter 2.1.3 --- Psychographic Segmentation --- p.20 / Chapter 2.2 --- Cable TV Industry --- p.27 / Chapter 2.2.1 --- Reasons of subscribing Cable TV --- p.27 / Chapter 2.2.2 --- Comparison of Cable subscribers and non-subscribers --- p.29 / Chapter 2.2.3 --- Other related issues --- p.30 / Chapter 3. --- RESEARCH OBJECTIVES --- p.33 / Chapter 3.1 --- Strategic Problems --- p.33 / Chapter 3.2 --- Research Problems --- p.33 / Chapter 4. --- RESEARCH METHODOLOGY --- p.35 / Chapter 4.1 --- Exploratory Study --- p.35 / Chapter 4.2 --- Questionnaire Design --- p.36 / Chapter 4.2.1 --- Basic Construct --- p.36 / Chapter 4.2.2 --- Pilot Survey --- p.36 / Chapter 4.2.3 --- Final Version --- p.37 / Chapter 4.3 --- Sampling --- p.38 / Chapter 4.3.1 --- Survey Subject --- p.38 / Chapter 4.3.2 --- Sampling Size --- p.39 / Chapter 4.3.3 --- Sampling Method --- p.40 / Chapter 4.3.4 --- Representativeness Enhancing Arrangements --- p.40 / Chapter 4.3.5 --- Fieldwork --- p.42 / Chapter 5. --- IDENTIFICATION OF MARKET SEGMENTS --- p.45 / Chapter 5.1 --- Survey Result --- p.45 / Chapter 5.1.1 --- Summary of Data --- p.45 / Chapter 5.1.2 --- Response Rate --- p.47 / Chapter 5.1.3 --- Weighting System --- p.47 / Chapter 5.2 --- Factor Analysis --- p.48 / Chapter 5.2.1 --- Needs of Factor Analysis --- p.48 / Chapter 5.2.2 --- Factors Identification --- p.49 / Chapter 5.2.3 --- Interpretation of Factors --- p.51 / Chapter 5.3 --- Cluster Analysis --- p.53 / Chapter 5.3.1 --- Preliminary Transformation --- p.53 / Chapter 5.3.2 --- Determination of Number of Clusters --- p.55 / Chapter 5.3.3 --- Clusters Identification --- p.58 / Chapter 6. --- INTERPRETATION AND PROFILING OF MARKET SEGMENTS --- p.59 / Chapter 6.1 --- Overall Profile --- p.59 / Chapter 6.1.1 --- Demographic Information --- p.59 / Chapter 6.1.2 --- Media Consumption --- p.60 / Chapter 6.2 --- Segmentation Analysis --- p.61 / Chapter 6.2.1 --- Segment 1 - Conservative TV Dependents --- p.61 / Chapter 6.2.2 --- Segment 2 - Fashion Followers --- p.62 / Chapter 6.2.3 --- Segment 3 - Yuppies --- p.63 / Chapter 6.2.4 --- Segment 4 - Value Minders --- p.64 / Chapter 6.2.5 --- Segment 5 - Conservative TV Satisfiers --- p.65 / Chapter 6.2.6 --- Segment 6 - Community and Family Carers --- p.66 / Chapter 6.3 --- Media Consumption Pattern --- p.70 / Chapter 6.3.1 --- Daily Media Usage & Cable Subscription Patterns --- p.70 / Chapter 6.4 --- Other Findings --- p.75 / Chapter 6.4.1 --- Most Favorite Television Programs --- p.75 / Chapter 6.4.2 --- Reason for Cable subscription --- p.76 / Chapter 6.4.3 --- Reasons of not subscribing Cable --- p.76 / Chapter 7. --- LIMITATION OF THE STUDY --- p.80 / Chapter 8. --- DISCUSSION --- p.82 / Chapter 8.1 --- Current Achievement --- p.82 / Chapter 8.1.1 --- Product Life Cycle --- p.82 / Chapter 8.1.2 --- Image Built --- p.83 / Chapter 8.2 --- "Who Subscribe, who not?" --- p.84 / Chapter 8.3 --- Reasons of Subscribing --- p.86 / Chapter 8.4 --- Reasons of Not Subscribing --- p.87 / Chapter 8.5 --- Marketing Niches --- p.88 / Chapter 9. --- RECOMMENDATION --- p.90 / Chapter 9.1 --- Target Segments --- p.90 / Chapter 9.2 --- Product Strategy --- p.91 / Chapter 9.2.1 --- General Aspects --- p.91 / Chapter 9.2.2 --- Program Mix --- p.91 / Chapter 9.3 --- Promotion Strategy --- p.96 / Chapter 9.3.1 --- Personal Selling --- p.97 / Chapter 9.3.2 --- Advertising --- p.97 / Chapter 9.3.3 --- Free Trial --- p.98 / Chapter 9.4 --- Pricing Strategy --- p.99 / Chapter 9.5 --- Distribution Strategy --- p.99 / Chapter 10. --- CONCLUSION --- p.100 / BIBLIOGRAPHY / APPENDICES / Chapter APPENDIX A --- DESCRIPTION OF CABLE CHANNELS / Chapter APPENDIX B --- SUBSCRIPTION PACKAGES OF CABLE TV / Chapter APPENDIX C --- PILOT QUESTIONNAIRE / Chapter APPENDIX D --- FINAL VERSION QUESTIONNAIRE (ENGLISH) / Chapter APPENDIX E --- FINAL VERSION QUESTIONNAIRE (CANTONESE) / Chapter APPENDIX F --- INTERVIEWER GUIDELINES / Chapter APPENDIX G --- LIST OF AIO STATEMENTS / Chapter APPENDIX H --- CHOICE BROAD / Chapter APPENDIX I --- FACTOR MATRIX / Chapter APPENDIX J --- PSYCHOGRAPHIC PROFILES OF SIX SEGMENTS / Chapter APPENDIX K --- DEMOGRAPHIC PROFILES OF ALL RESPONDENTS / Chapter APPENDIX L --- DEMOGRAPHIC PROFILES OF SIX SEGMENTS / Chapter APPENDIX M --- MOST FAVORITE TELEVISION PROGRAM TYPES / Chapter APPENDIX N --- MOST FAVORITE CABLE TV CHANNELS

by Yau Chui-Man Catherina. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 62-63). / ABSTRACT --- p.i / TABLE OF CONTENT --- p.ii / LIST OF ILLUSTRATIONS --- p.iv / LIST OF TABLES --- p.v / Chapter / Chapter I --- INTRODUCTION --- p.1 / Definition of Media --- p.1 / Reasons for Choosing Television Broadcasting --- p.1 / Hong Kong's Aspiration to become a Broadcasting Hub in Asia --- p.2 / "Objective, Scope and Methodology of Study" --- p.3 / Brief Introduction of the Company in Profile --- p.5 / Chapter II --- INFLUENCES OF CONSUMER BEHAVIOUR AND INTERDEPENDENCE OF PLAYERS ON STRATEGY SETTING --- p.9 / Introduction --- p.9 / Changing Consumer Values --- p.10 / Marketplace versus Marketspace --- p.12 / The Value Net --- p.13 / Essence of the Value Net to Strategy Setting --- p.14 / Chapter III --- ECONOMIC ANALYSIS OF MASS MEDIA --- p.15 / The Good --- p.15 / A Public Good --- p.15 / An Intangible Good --- p.16 / Cultural Value --- p.17 / Demand and Supply of Television --- p.17 / Interest Groups --- p.17 / The Economics of Free Television --- p.18 / Ratings and Advertising Revenues --- p.18 / Paradox of Viewership Maximization and Non-maximization of Societal Welfare in Commercial Television --- p.20 / The Under-served Segments by Free Terrestrial Television… --- p.22 / The Nature of Television Supply --- p.22 / Chapter IV --- STRUCTURAL CHANGES TO THE INDUSTRY IN THE REGION --- p.24 / Overview --- p.24 / From Local to Regional --- p.26 / Chapter V --- TVB's VALUE NET --- p.28 / Scope --- p.28 / Strategy and the Added Value --- p.28 / The Players --- p.31 / Customers --- p.31 / Substitutors --- p.32 / Suppliers --- p.33 / Complementors --- p.34 / The Rules --- p.35 / Tactics --- p.37 / Chapter VI --- FUTURE TRENDS --- p.39 / From Regional to Local --- p.39 / Converging Technologies --- p.42 / Chapter VII --- RECOMMENDATIONS --- p.44 / Lobbying : Changing Rules of the Game --- p.45 / Alliances : Changing Roles of the Players --- p.47 / Conclusion --- p.48 / Chapter APPENDIX 1 --- "Media Coverage Summary, Covergae Trends and Advertising Expenditure by Medium" --- p.50 / Chapter APPENDIX 2 --- Three Types of Fit and the Importance of Trade-offs --- p.52 / Chapter APPENDIX 3 --- The Three Types of Positioning --- p.55 / Chapter APPENDIX 4 --- Increase in TV Penetration Rate in Asia Pacific --- p.57 / Chapter APPENDIX 5 --- Viewership Profile --- p.61 / BIBLIOGRAPHY --- p.62

Leung, Ka Kuen. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2008. / Includes bibliographical references (leaves 167-180). / Abstracts in English and Chinese. / Chapter Chapter 1 - --- Introduction --- p.1 / The Global Rise of Internet Independent Media --- p.1 / Hong Kong - The Rise of Internet Activism --- p.4 / Direction of the Study --- p.6 / Structure of the Thesis --- p.9 / Chapter Chapter 2 - --- Literature Review --- p.11 / Radical Democracy Citizenship --- p.11 / Citizens' Media as Political Space --- p.17 / Transition from Radio to Internet Radio --- p.23 / Chapter Chapter 3 - --- "Hong Kong Civil Society, Citizenship and Radio Industry" --- p.31 / Hong Kong Civil Society and Citizenship --- p.31 / The Political Inclination of Hong Kong Radio Broadcasting --- p.35 / Chapter Chapter 4 - --- Research Design and Methods --- p.40 / One-Case Design --- p.40 / Research Questions --- p.41 / Research Methods --- p.42 / Chapter Chapter 5 - --- The Denial of Radio Broadcast Rights in Hong Kong --- p.48 / Government Control of Broadcasting Policies --- p.49 / Powerlessness of the Political Society --- p.51 / Failed Promise of the Mainstream Media --- p.54 / Chapter Chapter 6 - --- The Rise of PRHK as Political Struggle --- p.57 / The Emergence of Internet Politics in 2003 --- p.58 / Anti-Tung Solidarity: Continuation of People Power --- p.62 / Internet Radio as Hot Property from 2003 to 2004 --- p.65 / Action-Reaction: Internet Radio as Transitional Project --- p.68 / Chapter Chapter 7 - --- PRHK as Radical Democratic Media Association --- p.72 / PRHK as Participatory Citizens' Media --- p.72 / PRHK as Self-managed Media Association --- p.84 / Chapter Chapter 8 - --- PRHK as Radical Democratic Media Site --- p.98 / Positioning of PRHK Media Operation --- p.98 / Independent Internet Radio Programs --- p.113 / Citizens Matter More Than the Platform --- p.123 / Chapter Chapter 9 - --- Conclusion and Discussion --- p.129 / Summary of Findings --- p.129 / Broader Implications --- p.134 / Limitations of the Study and Further Suggestions --- p.142 / Concluding Remarks --- p.145 / Appendices --- p.147 / Bibliography --- p.167

published_or_final_version / Public Administration / Master / Master of Social Sciences

Adelaide Nga-yan Lau. / Thesis submitted in: December 2001. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 152-158). / Abstracts in English and Chinese. / Introduction --- p.p. 1 -4 / Theoretical Framework --- p.p.5-25 / The Habermasian public sphere / Chapter ■ --- Universal access / Chapter ■ --- Topics of public concern / Chapter ■ --- Rational discussion / Gatekeeping in production / Chapter ■ --- Individual gatekeeping / Chapter ■ --- Organizational gatekeeping / Chapter ■ --- Impact of commercialization / Phone-in Programs as Media Public Spheres --- p.p.26-46 / Factors for developing public sphere / Chapter ■ --- Capitalism / Chapter ■ --- Freedom of expression / Media and political communication in Hong Kong / Political and social contexts of radio phone-in programs / Chapter ■ --- Period of germination / Chapter ■ --- Period of recognition / Chapter ■ --- Period of flourishing / Three radio phone-in programs in Hong Kong / Chapter ■ --- RTHK's Talkabout / Chapter ■ --- Commercial Radio's Teacup in a Storm / Chapter ■ --- Metro Radio's Metropolitics / Methodology --- p.p.47-55 / Data collection / Chapter ■ --- The Robert Chung case / Data analysis / Chapter ■ --- Content analysis / Chapter ■ --- Discourse analysis / Analysis I - Universal Access --- p.p.56-76 / Technologies enhance accessibility / Equal opportunity for callers / Selecting calls / Chapter ■ --- Screening in Talkabout / Chapter ■ --- Screening in Teacup in a Storm / Chapter ■ --- Screening in Metropolitics / What is universal access? / Analysis II - Topics of Public Concern --- p.p.77-96 / Topics initiated by the public / Handling of topics initiated by the public / Characteristics of pre-set discussion topics / Chapter ■ --- Characteristics of discussion topics in Talkabout / Chapter ■ --- Characteristics of discussion topics in Teacup in a Storm / Chapter ■ --- Characteristics of discussion topics in Metropolitics / Who sets the media agenda? / Analysis III - Rational Discussion --- p.P. 97 -114 / Opinions with grounds / Discourse analysis of discussion on the Robert Chung case / Chapter ■ --- Period of reticence / Chapter ■ --- Period of development / Chapter ■ --- Period of investigation / Chapter ■ --- Period of conclusion / What is rational discussion? / Conclusion and Discussion --- p.P.115-128 / Interpretations of three main criteria in the media public sphere / Organizational gatekeeping in the media public sphere / Chapter ■ --- Political economy of Talkabout / Chapter ■ --- Political economy of Teacup in a Storm / Chapter ■ --- Political economy of Metropolitics / One additional criterion 一 Pluralism / Reconsidering the media public sphere / Appendices --- p.P.129-151 / Bibliography --- p.P.152-158