La caractere fondamental de la liberte d'expression fut consacre par son enchassement a l'alinea 2 b) de la Charte canadienne des droits et libertes. L'interpretation large et liberale de l'alinea 2 b) fait en sorte que toute categorie d'expression est constitutionellement protegee. La liberte d'expression commerciale, constituant dorenavant une categorie d'expression beneficiant d'une telle protection, l'auteure s'est alors interessee a la delimitation de son domaine constitutionnel. Cette recherche de delimitation prendra ainsi l'aspect d'une demarche presentant trois phases differencies: dans le cadre de l'alinea 2 b), une delimitation par l'analyse des valeurs justifiant la liberte d'expression commerciale de meme qu'une delimitation de la sphere d'exercice de cette categorie d'expression et, en vertu de l'article premier, une delimitation par suite de l'approche contextuelle de cette forme de liberte. L'auteure pretend donc, qu'en definitive, c'est lors de l'analyse effectuee dans le cadre de l'article premier que se precise effectivement le domaine constitutionnel de l'expression commerciale. Elle souligne ainsi qu'en raison d'une approche contextuelle du caractere commercial de l'expression, autant lors de l'analyse de l'objectif de la regle de droit que lors de l'etude de l'atteinte minimale, le domaine constitutionnel de la liberte d'expression commerciale s'en trouve fortement reduit.

The purpose of this study was to determine the relative effects of selected marketing techniques on the attendance of minor professional hockey teams during two stages of a playing season. Twenty-six marketing techniques comprised a questionnaire using a 5-point Likert scale to describe the degree of relative importance each marketing technique had on attendance from the view of the population of 28 marketing directors in the American (AHL) and International (IHL) Hockey Leagues. It was hypothesized that no differences would exist in marketing techniques between high and low attendance teams during two stages of the playing season, and that no differences would exist in marketing techniques between winning and losing teams during two stages of the season. Descriptive statistics were used to determine general trends in the data and independent samples t-tests were used to test for significant differences. The response rate was 93% and significant differences resulted. Marketing techniques generating differences for high and low attendance teams were media relations, and ticket options and incentives during the first half of the season. Winning and losing teams differed significantly for media sponsorships during the first half of the season, and for ticket options and incentives, and signage during the second half. This study provided information regarding the marketing environment and the marketing activities of minor professional hockey teams and indicated a further need to study marketing techniques used in different sports.

Abstract not available.

Abstract not available.

This thesis discusses how sociocultural meaning is layered into the rhetorical structure of advertising and illustrates how an ad's meaning achieves its goal of persuading consumers to buy a specific product. Its aim is to deepen translators' understanding of the advertising genre and elaborate a theoretical base that can help them make decisions about composing the translation specifically for the target culture. The key elements of translating advertising, namely the importance of its persuasive function, its cultural groundwork, and its communicative unity, are determined through a survey of translation literature. The recurrence of communicative variables such as the addresser-addressee relationship, intention, and purpose is furthered in an investigation of the rhetorical structure of print advertisements. A framework that describes the layering of ideologemes, values, and beliefs in persuasive language, through stereotypes and cliches, is proposed to improve translators' understanding of advertisements. This framework is then applied to four in-depth analyses of ads and their translations. Observations include translators' misunderstanding of the rhetorical importance of the textual and visual unity in ads and the importance of cliches as pivotal logical devices and carriers of sociocultural meaning.

No description available.

No description available.

No description available.

No description available.

No description available.