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Network strategy in the New Zealand wine industry : how firms in an industry understand and use their business relationshipsBenson-Rea, Maureen January 2005 (has links)
Network strategy in the New Zealand wine industry: how firms in an industry understand and use their business relationshipsThis theory-building study offers new theoretical explanations for how and why companies within a case industry use relationships in their strategies. Using qualitative data from multiple case studies within the New Zealand wine industry, the thesis captures and explains the strategic heterogeneity of diverse patterns of relationships and network interactions and how these are used strategically. Drawing on strategic management and business network theory, it emphasises how firms value their relationships in strategy, that is, how they contribute to strategy formation process and realisation outcomes. The study builds new interpretations and extends theory through in-depth exploration, providing two extensive typologies of relationships, one categorised according to the range of relationships, their functions, content and contribution to strategy, and another according to strategies and how relationships are used in their realisation. A model of relationship drivers in strategy is then developed, tested, and refined to show the purposes and outcomes of relationships and clarify the processes and conditions under which they arise and are used within an industry. The data support converging assumptions in strategic management and business network theory on the connectedness of firms in business relationships and the embeddedness of economic action in ongoing ties within social structures. Concepts of intentionality and emergence are used to show that emergence primarily arises out of intentionality.Understanding of relationships was based on the historically collective nature of the industry, on personal values, experience or approaches to relationships, on firm level strategy, especially decisions around grow, buy or connect options, and whether the firm aimed to control resources and activities internally or used relationships to achieve strategic goals. Firms focused on (in order of priority): resource-based input requirements, activity-based capability related strategies and actor-based values and these inputs operated at three levels which, singly or in combination, drove the diverse use of relationships: firm level strategy influences, relationship level influences and industry environment level influences. Two frameworks emerge which have strong explanatory power. One models how firms understanding and value placed on relationships is integrated into strategy processes. Another integrates concepts in a new way to show the main pathways through ways of understanding relationship development and use in strategy.
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The Impact of Country-of-Origin on Liability-of-ForeignnessLoebnitz, Natascha Unknown Date (has links)
This study explores liability-of-foreignness (LOF) and how multinational corporations (MNCs) can develop competitive strategies in order to adapt to consumers’ perceptions of tangible and intangible sources of LOF as a result of negative stigmatization of marketing mix elements used in the foreign market.
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Discourse variation in American magazine advertisementsKim, Maria. January 2006 (has links)
Thesis (Ph.D.)--Indiana University, Dept. of Linguistics, 2006. / Title from PDF t.p. (viewed Nov. 17, 2008). Source: Dissertation Abstracts International, Volume: 67-12, Section: A, page: 4528. Advisers: Samuel Obeng; Beverly Hartford.
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Three essays on asymmetric contests making the strong and weak fight harder /Ridlon, Robert W., January 2008 (has links)
Thesis (Ph.D.)--Indiana University, Kelley School of Business, 2008. / Title from PDF t.p. (viewed on May 12, 2009). Source: Dissertation Abstracts International, Volume: 69-08, Section: A, page: 3253. Adviser: Rick Harbaugh.
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Do transaction costs and risk preferences influence marketing arrangements in the Illinois hog industry /Franken, Jason R., January 2008 (has links)
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2008. / Source: Dissertation Abstracts International, Volume: 69-05, Section: A, page: 1910. Adviser: Joost M. E. Pennings. Includes bibliographical references (leaves 125-135) Available on microfilm from Pro Quest Information and Learning.
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Essays on the economics of drug pricing and advertising.Costea, Dana. January 2008 (has links)
Thesis (Ph.D.)--Lehigh University, 2008. / Adviser: Shin-Yi Chou.
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What revenue-optimizing firms can do about their deal-seeking consumers : the role of price patterns, timing and cancellation policies in travelers' advanced booking decisions /Chen, Chih-Chien. January 2009 (has links)
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2009. / Source: Dissertation Abstracts International, Volume: 70-06, Section: A, page: . Adviser: Zvi Schwartz. Includes bibliographical references (leaves 68-73) Available on microfilm from Pro Quest Information and Learning.
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Parental attitudes toward children's television advertising: Comparative analysis of the United States, United Kingdom, Sweden, and New Zealand.Moore, Nana Lee. Unknown Date (has links)
Thesis (Ph.D.)--Capella University, 2007. / (UMI)AAI3274709. Source: Dissertation Abstracts International, Volume: 68-07, Section: A, page: 3029. Adviser: Mary Dereshiwsky.
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Pacific Islanders and Internet shopping: Perceived usefulness, Internet usage, demographics, and likelihood to shop online.Crisostomo, Elizabeth A. Unknown Date (has links)
Thesis (Ph.D.)--Texas Woman's University, 2007. / (UMI)AAI3295477. Source: Dissertation Abstracts International, Volume: 68-12, Section: A, page: 5141. Adviser: Deborah D. Young.
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Network strategy in the New Zealand wine industry : how firms in an industry understand and use their business relationshipsBenson-Rea, Maureen January 2005 (has links)
Network strategy in the New Zealand wine industry: how firms in an industry understand and use their business relationshipsThis theory-building study offers new theoretical explanations for how and why companies within a case industry use relationships in their strategies. Using qualitative data from multiple case studies within the New Zealand wine industry, the thesis captures and explains the strategic heterogeneity of diverse patterns of relationships and network interactions and how these are used strategically. Drawing on strategic management and business network theory, it emphasises how firms value their relationships in strategy, that is, how they contribute to strategy formation process and realisation outcomes. The study builds new interpretations and extends theory through in-depth exploration, providing two extensive typologies of relationships, one categorised according to the range of relationships, their functions, content and contribution to strategy, and another according to strategies and how relationships are used in their realisation. A model of relationship drivers in strategy is then developed, tested, and refined to show the purposes and outcomes of relationships and clarify the processes and conditions under which they arise and are used within an industry. The data support converging assumptions in strategic management and business network theory on the connectedness of firms in business relationships and the embeddedness of economic action in ongoing ties within social structures. Concepts of intentionality and emergence are used to show that emergence primarily arises out of intentionality.Understanding of relationships was based on the historically collective nature of the industry, on personal values, experience or approaches to relationships, on firm level strategy, especially decisions around grow, buy or connect options, and whether the firm aimed to control resources and activities internally or used relationships to achieve strategic goals. Firms focused on (in order of priority): resource-based input requirements, activity-based capability related strategies and actor-based values and these inputs operated at three levels which, singly or in combination, drove the diverse use of relationships: firm level strategy influences, relationship level influences and industry environment level influences. Two frameworks emerge which have strong explanatory power. One models how firms understanding and value placed on relationships is integrated into strategy processes. Another integrates concepts in a new way to show the main pathways through ways of understanding relationship development and use in strategy.
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