The general aim of the study was to determine the influence of entrepreneurial orientation on the perceived success of the pipeline gas company. This type of study has not been conducted previously for such a pipeline gas company and as such, a valuable contribution could be made to a more effective entrepreneurial orientation in the business environment. Two questionnaires were administered, which focused on entrepreneurial orientation and perceived success of business respectively. A response rate of 87.63% was obtained from a sample of 97 employees at management level in the pipeline gas company concerned. The results showed a statistically significant positive relationship between entrepreneurial orientation and business development as variable of business success. The data also revealed correlations among the dimensions of entrepreneurial orientation, some with significant differences for various demographic groups and their level of entrepreneurial skills. Limitations within the study were discussed and recommendations were made for future research. / MBA, North-West University, Potchefstroom Campus, 2014

The general aim of the study was to determine the influence of entrepreneurial orientation on the perceived success of the pipeline gas company. This type of study has not been conducted previously for such a pipeline gas company and as such, a valuable contribution could be made to a more effective entrepreneurial orientation in the business environment. Two questionnaires were administered, which focused on entrepreneurial orientation and perceived success of business respectively. A response rate of 87.63% was obtained from a sample of 97 employees at management level in the pipeline gas company concerned. The results showed a statistically significant positive relationship between entrepreneurial orientation and business development as variable of business success. The data also revealed correlations among the dimensions of entrepreneurial orientation, some with significant differences for various demographic groups and their level of entrepreneurial skills. Limitations within the study were discussed and recommendations were made for future research. / MBA, North-West University, Potchefstroom Campus, 2014

The master’s thesis aim is a proposal of an improvement of the company marketing strategy. The analyzed company is involved in a providing of complex services which correlate with realm of internet presentations, web design, online shops and internet marketing. The theoretical part of the thesis is focused on explaining the problems of marketing, strategy and company business environment, online business and the way to improve company marketing strategy. The analytical part is engaged in analysis from a viewpoint of contemporary strategy, marketing, company operation, market research, business environment and currently offered services. The final part of the thesis includes proposals to improve the company marketing strategy and it mentions effects on current particular factors.