by Lee Sui Hung, Yeung Ying Ying, Angel. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 108-109). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.viii / LIST OF TABLES --- p.ix / Chapter / Chapter I. --- Introduction --- p.1 / Summary --- p.1 / Methodology --- p.2 / Chapter II. --- OVERVIEW OF HK MANUFACTURING COMPANIES INVOLVED IN CHINA PROPERTY MARKET --- p.4 / Rationale shift of business focus --- p.4 / Opportunities to Access to China Property Market --- p.5 / Optimistic View on China Property Market --- p.5 / Strategic Considerations --- p.8 / Company Profile --- p.8 / Habour Ring International Holdings --- p.9 / Luks International Co. Ltd --- p.10 / Chuang's China Investment Ltd --- p.11 / Shell Electronic Manufacturing (Holdings) Co. Ltd --- p.11 / Immediate Responses in Capital Market --- p.12 / Downturn of Property Market in China --- p.13 / Chapter III. --- INVESTING IN CHINA PROPERTY MARKET --- p.16 / Demand Side --- p.16 / Domestic Demand --- p.16 / Individual property purchase --- p.17 / Population growth --- p.17 / Improvement of living standard --- p.17 / Overseas Demand --- p.18 / Relatives at homeland --- p.18 / Expatriate demand --- p.19 / Vacation and investment demand --- p.19 / Supply Side --- p.19 / Government --- p.19 / Welfare House --- p.20 / Squeezed profit house --- p.20 / Commodity Premise --- p.20 / Multi-level and high-rise residential properties --- p.20 / Hotel-flat and villa --- p.20 / Foreign Investment --- p.21 / Secondary Market --- p.21 / Key Successful Factors in China Property Market --- p.21 / Macro Environment and Market Sentiment --- p.22 / Monetary policies --- p.22 / Regulatory and taxation policies --- p.23 / Project Analysis: Demand Potential --- p.24 / Property location --- p.24 / Transportation --- p.25 / Hard and software availability --- p.25 / Domestic demand potential --- p.25 / Economic dependency and overseas demand --- p.27 / Project Planning and Operations --- p.27 / Scale --- p.27 / Time span and cash flow position --- p.28 / Pre-sales and Cash Flow Position --- p.28 / Marketing Strategies --- p.29 / Company --- p.29 / Credibility --- p.29 / Other Business Performance --- p.29 / Experience and Expertise --- p.29 / Management Attitude --- p.30 / Chapter IV. --- EXTERNAL ANALYSIS OF ASIA COMMERCIAL: THE IDENTIFICATION OF INDUSTRY OPPORTUNITIES AND THREATS --- p.31 / Company Background --- p.31 / External Analysis: The Identification of Industry Opportunities and Threats --- p.32 / The Role of the Macro-environment --- p.32 / Hong Kong --- p.33 / The PRC --- p.34 / The technological environment --- p.35 / The social environment --- p.35 / The Five Forces Model --- p.36 / Watch manufacturing industry --- p.39 / Potential competitors: strong --- p.39 / Rivalry among established companies - strong --- p.40 / Competitive structure --- p.40 / Demand conditions --- p.40 / Exit barriers --- p.41 / The bargaining power of buyers - strong --- p.42 / The bargaining power of suppliers - weak --- p.42 / The threat of substitute products - weak --- p.43 / Watch retail industry --- p.43 / Potential competitors ´ؤ weak --- p.43 / Cost advantages and economies of scale --- p.44 / Barriers to entry and competition --- p.44 / Rivalry among established companies ´ؤ semi strong --- p.44 / Competitive structure --- p.44 / Demand conditions --- p.44 / Exit barriers --- p.45 / The bargaining power of buyers - strong --- p.45 / The bargaining power of suppliers - weak --- p.45 / The threat of substitute products - weak --- p.46 / The PRC property market --- p.46 / Potential competitors - strong --- p.48 / Rivalry among established companies - strong --- p.48 / Competitive structure --- p.48 / Demand conditions --- p.49 / Exit barriers --- p.50 / The bargaining power of buyers - strong --- p.50 / The bargaining power of suppliers - weak --- p.50 / The threat of substitute products - strong --- p.50 / Summary --- p.51 / Chapter V. --- INTERNAL ANALYSIS OF ASIA COMMERCIAL: RESOURCES AND CAPABILITIES --- p.53 / Manufacturing --- p.55 / Physical --- p.55 / Switzerland --- p.55 / PRC --- p.55 / Hong Kong --- p.56 / Technological --- p.56 / Human --- p.56 / Brand Names --- p.56 / Marketing --- p.57 / Profitability --- p.57 / Summary --- p.60 / Production capability --- p.60 / Product market --- p.60 / Cost advantage --- p.61 / Management knowledge --- p.61 / Finance --- p.61 / Wholesale and Retail Business --- p.62 / Human --- p.62 / Government license --- p.63 / Finance --- p.63 / Macroenvironment --- p.63 / Brand Name Effect --- p.64 / Acquisition of Brand Name --- p.64 / Performance of Wholesale and Retail Business --- p.65 / Property Development --- p.66 / Macroenvironment --- p.66 / Demand --- p.66 / Location --- p.67 / Partners --- p.67 / Finance --- p.68 / Cost and Cash Flow --- p.68 / Property Sales Agent and Project Manager --- p.68 / Pre-sale Results --- p.69 / Financial Impact --- p.70 / Capital history --- p.73 / Share dilution --- p.73 / Reasons for Failure of Property Development --- p.74 / Demand --- p.74 / Property location --- p.74 / Domestic demand potential and overseas demand --- p.74 / Secondary property market and investment purpose --- p.75 / Project operation --- p.76 / Project scale? --- p.76 / Land concept of the management --- p.76 / Commitment by property expertise companies? --- p.77 / Easy access to finance? --- p.78 / Why Did Asia Commercial Fail? --- p.78 / Mismanagement --- p.78 / Management structure --- p.78 / Management was reluctant to change --- p.80 / Underestimated requirement of working capital and overestimated funding ability --- p.80 / Prior strategic commitments --- p.81 / Past glory obsessed future performance --- p.82 / Chapter VI. --- BUSINESS FOCUS --- p.83 / Differences between Businesses --- p.84 / Value Chain --- p.85 / Customers --- p.89 / Contacts with customers --- p.89 / Demand from customers --- p.90 / Competition --- p.92 / Mentalities and Talents --- p.95 / Strategies --- p.99 / Value-added Integration --- p.100 / Diversification --- p.102 / Changing Business Nature --- p.104 / Implications to Hong Kong Manufacturing Firms --- p.105 / BIBLOGRAPHY --- p.108

by Lai Yin Mei, May, Lee Man Wai, Jeffrey. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaf 76). / ACKNOWLEDGEMENTS --- p.i / EXECUTIVE SUMMARY --- p.ii / TABLE OF CONTENTS --- p.iv / Chapter / Chapter I. --- COMPANY DESCRIPTION --- p.1 / Founder and Shareholders --- p.1 / Mission and Objectives --- p.1 / Chapter II. --- THE OPPORTUNITY --- p.3 / Problem Identification --- p.3 / Products and Services --- p.5 / Chapter III. --- DIFFERENTIATIONS --- p.12 / Delivering Mode --- p.12 / Management Team --- p.13 / Limited Negative Impacts On Teachers --- p.13 / Competitive Price --- p.14 / Communication between students' parents --- p.14 / Chapter IV. --- INDUSTRY ANALYSIS --- p.15 / Stage of Industry Life Cycle --- p.15 / Social and Cultural Issue --- p.15 / Vulnerability to Political Environment --- p.16 / Chapter V. --- TARGET MARKET & COMPETITIVE ENVIRONMENT --- p.17 / Demographic Segmentation --- p.17 / Geographic Segmentation --- p.18 / Positioning --- p.18 / Competitors' Position --- p.19 / Substitutes --- p.22 / Market Size --- p.22 / Chapter VI. --- MARKETING MIX --- p.24 / Promotional Strategy --- p.25 / Distribution --- p.28 / Price --- p.28 / Chapter VII. --- MILESTORNES AND IMPLEMENTATION PLANS --- p.30 / Milestone 1: Completion of Product and Prototype Tests --- p.30 / Milestone 2: Initial Operational Tests of HK Star & Compomix --- p.30 / Milestone 3: Market Tests of Full Services --- p.31 / Milestone 4: Production Start-up --- p.32 / Milestone 5: Sales Targets --- p.32 / Chapter VIII. --- MANGEMENT TEAMS --- p.34 / "Chairman and Chief Technical Officer,Professor Ho Man Koon" --- p.34 / "Chief Marketing officer, Ms. May Lai" --- p.34 / "Business Developing Officer, Mr. Jeffrey Lee" --- p.35 / "Quality Analyst, Mr. Ng Ho Kei" --- p.35 / Chapter IX. --- EXIT PLANS --- p.37 / Initial Public Offer --- p.37 / Merger and Acquisition --- p.37 / Chapter X. --- FINANCIAL SUMMARY --- p.39 / Market Size --- p.39 / Start-up capital --- p.40 / Income Statement --- p.40 / Breakeven Analysis --- p.40 / Return of Investment --- p.41 / APPENDIX --- p.42 / BIBIOGRAPHY --- p.76

by Chui Kar Yee, Ma Ying Ying Naomi. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 38-40). / ABSTRACT --- p.i / Chapter CHAPTER I --- INTRODUCTION / Objective --- p.1 / State of the Environment --- p.2 / Environmental Awareness --- p.4 / Group Groups in Hong Kong --- p.5 / Government Action --- p.8 / Chapter CHAPTER II --- CORPORATE ENVIRONMENTAL MANAGEMENT --- p.11 / Sustainable Development --- p.13 / ISO14001 --- p.14 / Chapter CHAPTER III --- CASE STUDY OF GREEN BUSINESSES IN HONG KONG / Environmental Performance --- p.20 / Motivations and Benefits for Adopting Environmental Strategies --- p.25 / Environmental Hurdles --- p.26 / Consumer and Environmental Performance --- p.27 / Key Success Factor in Corporate Environmental Management --- p.30 / Chapter CHAPTER III --- CONCLUSION --- p.32 / APPENDIX / Table 1: List of ISO 14001 Certified Companies in Hong Kong --- p.34 / BILIOGRAPHY --- p.38