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Face-to-Face-Kommunikation im Vertrieb von IndustriegüternGeile, Andrea January 2009 (has links)
Zugl.: Kassel, Univ., Diss., 2009
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Hightech-spezifische Kunden-Unsicherheiten: Adaption technologischer Innovationen als Marketing-Herausforderung für Hightech-Ventures auf B-2-B Märkten.Schilcher, Jochen. January 2005 (has links)
Thesis (doctoral)--Universität St. Gallen, 2005.
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Performance contracting für hybride Produkte eine konzeptionelle und empirische Analyse des investiven NachfragerverhaltensWeddeling, Matthias January 2009 (has links)
Zugl.: Münster (Westfalen), Univ., Diss., 2009
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Performance contracting für hybride Produkte eine konzeptionelle und empirische Analyse des investiven NachfragerverhaltensWeddeling, Matthias. January 2010 (has links)
Univ., Diss., 2009--Münster (Westfalen).
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Commitment in Geschäftsbeziehungen Konzeptualisierung und Operationalisierung für das Business-to-Business-Marketing /Saab, Samy. January 2007 (has links)
Dissertation Freie Universität Berlin, 2007.
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Successful introduction of B2B electronic marketplace projects an inter organizational relationship perspective with an empirical analysis of the chemical industry in Germany /Hartmann, Eva. Unknown Date (has links) (PDF)
Techn. Universiẗat, Diss., 2002--Berlin.
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Gestaltungsanforderungen Internettechnologie-basierter Marktplätze aus Sicht der industriellen Beschaffung Entwurf eines entscheidungsorientierten objektzentrierten Analyseschemas /Müller, Holger. Unknown Date (has links) (PDF)
Universiẗat, Diss., 2004--Würzburg. / Erscheinungsjahr an der Haupttitelstelle: 2003.
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How privacy practices affect customer commitment in the sharing economy: A study of Airbnb through an institutional perspectiveChen, S., Tamilmani, Kuttimani, Tran, K.T., Waseem, Donia, Weerakkody, Vishanth J.P. 28 October 2022 (has links)
Yes / Privacy is an emerging issue for home-sharing platforms such as Airbnb. Home-sharing providers (business
customers) are subject to both digital privacy risks (e.g., data breaches and unauthorized data access) and
physical privacy risks (e.g., property damage and invasion of their personal space). Therefore, platforms need to
strengthen their institutions of privacy management to protect the interests of providers and maintain their
commitment. By applying the micro-level psychological aspect of institutional theory, our research investigates
how providers decide their level of commitment to a platform by evaluating the institutions of the platform’s
privacy management. Our survey recruited 380 Airbnb providers from the Prolific panel. Structural equation
modeling analysis shows that both physical and digital privacy practices strengthen providers’ legitimacy
judgment of the platform’s privacy management and subsequently increase their commitment to the platform.
Our theoretical contribution lies in revealing the effects of physical and digital privacy practices on B2B relationships from an institutional perspective. Our research is among the first to provide an integrative framework
illustrating providers’ psychological process of legitimacy judgement. It also has practical implications for
sharing economy platforms to manage privacy. / The authors gratefully acknowledge the Seed Corn Funding from University of Bradford and the Research Productivity Support Scheme from Macquarie University.
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Erfolgspotenzial elektronischer B2B-Marktplätze : Theorie - Empirie - Fallstudien /Rätz, Diana. January 2003 (has links) (PDF)
Univ., Diss. u.d.T.: Rätz, Diana: Erfolgspotenzial elektronischer Business-to-Business-Marktplätze--Bern, 2003. / Literaturangaben.
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Internationale Preisharmonisierung im Business-to-Business-Geschäft /Mühlmeyer, Joachim. January 2001 (has links) (PDF)
Diss. Wirtschaftswiss. St. Gallen, 2001 ; Nr. 2502. / Im Buchh.: Schesslitz : Rosch-Buch. Literaturverz.
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