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Consumer self-concept and retail store loyalty : the effects of consumer self-concept on consumer attitude and shopping behavior among brand-specific and multi-brand retail stores /Rocereto, Joseph F. Suri, Rajneesh. January 2007 (has links)
Thesis (Ph.D.)--Drexel University, 2007. / Includes abstract and vita. Includes bibliographical references (leaves 130-144).
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The effects of multiple discounts on consumers' product judgments /Cai, Zhen (Jane). Suri, Rajneesh. January 2008 (has links)
Thesis (Ph.D.)--Drexel University, 2008. / Includes abstract and vita. Includes bibliographical references (leaves 148-157).
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