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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"ayback intention"" "subject:"aulenback intention""

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Green perceived benefits y Brand credibility en relación al Repurchase intention de green products / Green perceived benefits and brand credibility in relation to green products repurchase intention

Román Augusto , José Antonio, Garrido Lecca Vera, Camila Beatriz 19 August 2020 (has links)
El estudio tiene como objetivo explorar las relaciones entre los beneficios verdes percibidos y la credibilidad de marca frente a la intención de recompra de productos verdes en Lima. La información presentada es cuantitativa y de carácter concluyente. / The study aims to explore the relationships between green perceived benefits and brand credibility regarding repurchase intention of green products in Lima. The information presented is quantitative and conclusive. / Trabajo de investigación
Credibilidad de marca
Intención de recompra
Conciencia ambiental
Brand credibility
Buy-back intention
Environmental awareness

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