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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Návrh marketingové komunikace pro společnost TKTD S.R.O. / The Proposal of Marketing Communication for the Company TKTD S.R.O.

Šimko, Dávid January 2016 (has links)
The master thesis deals with the proposal of marketing communication for selected business activities of the company TKTD s.r.o., which are car wash, tire and car services. The thesis is divided into three main parts. The first part includes theoretical knowledge relevant to marketing and marketing communication. The second one focuses on the company situation analysis, company´s general and sector environment analysis. The last part includes concrete final proposals and procedures based on results of analyses, which should contribute and improve the company´s current situation on the local market.
2

Анализ влияния пандемии вируса covid-19 на малый бизнес Екатеринбурга в сфере автоуслуг на примере детейлинг студии : магистерская диссертация / Analysis of the impact of the covid-19 virus pandemic on small business in Yekaterinburg in the field of car services using the example of a detailing studio

Тарханова, В. С., Tarkhanova, V. S. January 2021 (has links)
В магистерской диссертации производится анализ влияния пандемии COVID-19 на работу детейлинг студии в Екатеринбурге, по результатам делается вывод о влиянии пандемии на сферу автоуслуг в Екатеринбурге и определяется наиболее успешная стратегия управления детейлинг студией. После рассматривается проект внедрения CRM-системы в бизнесс процессы детейлинг центра. / The master's thesis analyzes the impact of the COVID-19 pandemic on the work of a detailing studio in Yekaterinburg, based on the results, a conclusion is made about the impact of the pandemic on the auto services sector in Yekaterinburg, and the most successful strategy for managing a detailing studio is determined. After that, a project of introducing a CRM system into the business processes of a detailing center is considered.

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