The diploma thesis is focuses on the evaluating of the impact of product innovation on business opportunities and barriers in the European market. We gradually analyzed the external and internal environment of the company, which influences product innovation. Subsequently, a proposal was made to measure the company's performance using the Balanced Scorecard method. The last part of the work is focused on the evaluation of the created proposal.

Диссертация посвящена проблеме повышения конкурентоспособности компании путем использования новых управленческих технологий. Речь идет, в первую очередь, о внедрении в деятельность предприятия, работающего в сфере услуг, концепции бережливого производства. Данная концепция представляет собой набор конкретных методов и технологий, направленных на повышение конкурентоспособности предприятия за счет сокращения различного рода потерь как в системе производства, так и в системе потребления. Для повышения конкурентоспособности предлагается использовать неценовые методы конкуренции, а именно: повышение потребительской ценности в процессе обслуживания клиентов. Таким образом, завоевание конкурентного преимущества будет достигаться путем сервисной дифференциации. Для оптимизации деятельности предприятия были определены основные процессы, происходящие при обслуживании, и выбраны наиболее значимые с точки зрения конкурентных позиций, которые необходимо оптимизировать в первую очередь. Для каждого процесса был сформирован поток создания ценности, определены потери и их виды, а также разработаны мероприятия по снижению или исключению этих потерь. / The thesis is devoted to the problem of increasing the competitiveness of the company by using new management technologies. It is, first of all, the introduction of the concept of lean production in the activities of the enterprise operating in the service sector. This concept is a set of specific methods and technologies aimed at increasing the competitiveness of an enterprise by reducing various kinds of losses, both in the production system and in the consumption system. To increase competitiveness, it is proposed to use non-price methods of competition, namely, increase of consumer value in the process of customer service. Thus, the achievement of a competitive advantage will be achieved through service differentiation. To optimize the activities of the company, the main processes that took place during maintenance were identified, and the most significant ones were selected from the point of view of competitive positions, which should be optimized in the first place. For each process, a value stream was generated, losses and their types were identified, and measures were developed to reduce or eliminate these losses.

In the presented dissertation, there is, based on a given topic “Internet tools for lifelong learning in the IT sector”, expressed an appropriate coverage of created partial research tasks with an active solution of them at the Faculty of Business and Management, Brno University of Technology for branch Company Management and Economics, and that in accordance with the defined areas of research and publication activities. For systemic approach to the whole dissertation, it was defined area of theoretical perspectives and expressed methodology for addressing systemic models of education on Internet means and for that practical research work was chosen adaptable (“learning”) Company 1 as a reference (for solving individual practical research tasks) and a methodology of modern approach to modelling was created (“for modern management and information communication between systems”) and also modelling of a required adaptable (“directly also improving with modelling”) Internet (and intranet) environment of companies and its use in the process of lifelong learning of knowledge workers (“teachers”) of Company 1 and possible additional (“knowledge workers and users”) Company 2, 3, ..., m i.e. “businesses as other customers” and all that to actively create an adaptable and new space with the possible use of an evolutionary (“new and also modern and intelligent and self-learning”) means of information and communication technologies (ICT) both from the world and from the Czech Republic and especially new (and evolutionary perspective) Internet tools and resources for business management, lifelong learning in IT sector and necessary monitoring of demanded company's competitiveness operating in dynamically developing IT. By systemically solved modelling on computers, there is expressed an issue of appropriately selected internet tools in a competitive environment of companies, and also there is addressed by computer modelling a new approach to modelling leading to an anticipated modernization of modern electronic lifelong learning forms built on tools and resources of the Internet. The work also includes a creation of models on PCs allowing comparison of expected changes in competitiveness of companies reacting to the benefits of created methodology and that leads to an anticipated improvement in the quality of management and economics of companies in terms of relative improvement of their competitiveness. Solving of these modern issues is conducted based on an appropriate analysis of selected enterprises, corresponding to the solved topic and solved objectives of the work and also obtained information from publications in world information sources on the Internet and from virtual libraries of the world, publishing, seminars, proceedings and conferences. The results of system analytical approach to solving tasks and activities of the research work have been regularly published in articles of professional and peer-reviewed journals and also in conference contributions. In these research results, there is systematically expressed a new essence of solving interface of social and IT technical system with selected resources of internet tools for lifelong learning companies working in IT sector as a possible contribution into modern creation of self-learning organizations.