The  study  is  about  the  implementation  of  environmental  conscious  approach  of corporatesocial responsibility in the Food wholesale and retail business. The environmental approach includes  eco  friendly  packaging,  organised  logistics  and  practices  of  energy  conservation. The case studied is Axfood through the investigation of their public reports, observation at stores  and  interview  with  the  store  managers  and  the  Head  of  Corporate  Social Responsibility. The methodology used in the research project is case study methodology during which data from  various  sources has  been  used  and  analysed  for  information  richness  and  going  deep down into the matter for investigation the patterns of environmental concern at Axfood. The empirical exposure gained through observations, repeated store investigation, interviews of customers and store managers and having five interview sessions with Asa Domeij (Head of the Environmental matters at Axfood) had formed the result in three learning points. One,the practice of having competition on cheap and quality products on the basis of re-injected revenue and expenses control through recycling and energy conservation is successful. Two, market pressure on companies to focus only on the products that pushes them to neglect the social  audits  followed  by  ambiguous  reports  is  not  a  sustainable  solution.  Lastly,  learning from  competitors,  attaining  point  of  parity  through  having  what  others  have  with  some uniqueness  that others  lack  is  in  terms  of  superior  environmental  consciousness  is  the solution  for  future  business  (recent  digital  loyalty  programme  of  Willys).