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<p>Rapidly changing and growing market made entering to the market change a really hard venture. The assortment offered by competitors rose. To keep up challenges it is necessary to apply strategies and techniques which let the company to reach high position on the market. Still rising group of competitors made demanding of customers also rose. Surviving on the market started to be connected with ensuring high quality products, but with still keeping the </p><p>same price of it. How company can achieve it? From the side of company it is connected with quick reaction to the customer needs and to gain it company has to take care after its flexibility. This paper is structured to answer the question why it is significant to be flexible on the market and also how to become a flexible company. To create cognitive perception of this issue, analyse of flexible company - an example of still prospering, a leader company HMS Industrial Network, is presented. The paper firstly identifies the research problem by presenting the theory gained from various literatures and then viewing prior researches concerning values of being flexible company, and secondly shows the methodology of the study. Next, the empirical findings from investigation of one, known as very flexible, company, are presented. Finally the conclusion is presented to see if reality support the thesis developed in paper.</p>

Rapidly changing and growing market made entering to the market change a really hard venture. The assortment offered by competitors rose. To keep up challenges it is necessary to apply strategies and techniques which let the company to reach high position on the market. Still rising group of competitors made demanding of customers also rose. Surviving on the market started to be connected with ensuring high quality products, but with still keeping the same price of it. How company can achieve it? From the side of company it is connected with quick reaction to the customer needs and to gain it company has to take care after its flexibility. This paper is structured to answer the question why it is significant to be flexible on the market and also how to become a flexible company. To create cognitive perception of this issue, analyse of flexible company - an example of still prospering, a leader company HMS Industrial Network, is presented. The paper firstly identifies the research problem by presenting the theory gained from various literatures and then viewing prior researches concerning values of being flexible company, and secondly shows the methodology of the study. Next, the empirical findings from investigation of one, known as very flexible, company, are presented. Finally the conclusion is presented to see if reality support the thesis developed in paper.

SUMMARY Marketing, by means of exchanging, results in obtaining the required products and service. Exchanging, the proceeding steps of value creation, usually will benefit mutually and further the exchanging of mutual values. The essence of marketing is aimed at creating customers¡¦ value and satisfaction. A precise definition to the studies of marketing as given by Philip Kotler is that the profitably contented with the requirement. Marketing is derived from the deeds of profits seeking business, while it can be applied to those none profit seeking individuals or organizations as well. Other than marketing of product and service, the deeds of none profit seeking do care about the marketing of human, the local affairs, concepts and organizations. Marketing for people means the efforts to work out and manage the best advantages for certain individual or a group of people. The most common and prevailing examples can be observed in election campaigns. The campaign assistants work with every effort to look for campaign donations, volunteers, supporters and all sorts of campaign activities. The series of this study will focus on how to manipulate the marketing strategies for the politician. Being as the wife of a political figure, the author nominates Lin Pin-kuen, the senator elected from Peng-hu Hsien, as of the subject of case studies. Throughout four election campaigns, from a rookie to a veteran, suffered the failure in his first campaign while succeed in three consecutive terms, Senator Lin Pin-kuen accumulated profound experience in campaign manipulation and strategies. Senator Lin Pin-kuen¡¦s campaign for Peng-hu Hsien in 2001 is the main topics in this case study. Analyses are built on the basis of marketing strategies and further studies in political activities, the election campaigns. Hopefully, the fulfillment of this case study will accomplish the following concepts: 1. The applications of ¡§marketing concept¡¨ to political party, partisan, campaign strategy and management. 2. The proof of marketing creativity and manipulation is applicable to election campaign. 3. Hoping that the necessity and possibility to apply marketing concept in campaign is unavoidable, so as to upgrade the campaign morality, culture and quality. 4. To prove that marketing theory and technique can be both applied to non-profit seeking realms. Key words¡Gmarketing¡Bcustomer orientation¡Bnonprofit marketing¡B person marketing¡BSWOT analysis¡Bmarket segmentation¡Bmarket targeting¡Bposition¡B integrated marketing communications

Abstract Experienced the 1997 Asian financial crisis and the economic recession in Europe and the United States, the international banking industry generally believe that personal credit is more able to withstand the test of the economic cycle than company credit. Mean while, as the interest rate differentials continued to reduce, the company loan business is no longer contributed good profit, the commercial banks are forced to develop a variety of both the interest rate differentials and non-interest rate differentials business in the personal financial services in order to increase the diversification of the income. In today's M-based society trend, the growth of personal wealth and financial needs of individual customers have brought sustainable development for the commercial banks by providing a stable market and earnings, in addition to the widely use of the network of information technology, as well as the merger of the financial industry, have expanded the personal financial services space, and enhanced the personal financial services revenue comparison. It can be said that personal financial business is very important for the domestic banks. In consolidating the foundation of the traditional business, the domestic commercial banks start to focus on the new service areas, new service varieties, new benefit growth related service (such as personal financial management, personal consumer loans, housing loans, fund agent and so on) as the development priorities. At the same time, generally increase the personal finance center, finance department stores, financial services center as the main focus to meet medium high end customer demand in the operation layout. Since the government opened 16 new banks in 1991, the financial markets become over competitive, resulting in too many banks fight for the same market. Along with the ever-changing international economic situation, the domestic economy is suffered a long-term downturn, the industry's operating environment is getting worse everyday. Under these circumstances, how to build up good customer relationship and differentiate from the competitors are the immediate tasks for the domestic banks. Customer Relationship Management is the art of modern management science and advance information technology, is the business to re-establish a ¡§customer-centric¡¨ development strategy, and base on this, develops all business processes including judgments¡Bchoice¡Bcompetition¡Bdevelopment and maintaining customers. From the beginning of the establishment of customer database, including records of contact interaction¡Bthe customer basic information for further analysis with the use of analytical tools, in view of ¡§sections¡¨ contribution factors to distinguish customer base, the use of different services and products to meet the needs and establish long-term good relations. By providing tailored services under the premise that privacy is not infringed, finally measure with the relevant indicators to see if it achieves the effective customer management objectives. Customer relationship management of commercial banks as a new management model, is an advanced concept of development strategy and operational performance, but also a new kind of business model and management practice; also directly reflected in the means of modern information technology, including business operations¡Bcustomer information and data analysis as the main contents of the software and hardware systems, it is an unified technology platform and information service system for the bank to operate activities with the customers in full contact¡Bfull-service under the highly digitization, information technology, electronics and automation conditions. This research plans to utilize customer demand end and the bank execution end, through a variety of different asset size customers and different types of banks, to do in-depth interviews to understand customer expectations for the serviced-bank and the banks direction & correctness in customer relationship management. Interviewees including the industry (5), science (1), consumers (9), each with in-depth interviews to collect data analysis.

This research report examines the effect of the customer orientation of an Information Systems (IS) department on its performance. Customer orientation has been cited as a contributor to and determinant of organisational performance in marketing literature. This study determined that this is applicable to the IS context. Customer orientation literature from the marketing context was examined and customer orientation measures from marketing adapted for the IS context. The key dimensions of customer orientation from marketing literature are communication, understanding, service delivery, service systems, skills, innovation, alignment and leadership support. Through a study of 98 South African organisations, this study found that there is a direct relationship between the customer orientation of IS departments and IS department performance. This study contributes towards encouraging customer orientation in IS departments and bringing to the forefront the value of customer orientation in Information Systems management.

The finance industry has the highest the rate of labor concentration among the industries.The customers¡¦ satisfaction and their positive appraisal about the services they received are mainly concluded from the employees¡¦ service enthusiasm and their perception about customer significance.Therefore, the employees that have a direct contact with the customers are critical persons in terms of delivering the services to the customers. Thus, a company should treat its employees not only its most valuable assets, but also its internal customers. The concept for this is to place the employees, the internal customers, in the same position where they can experience the marketing and promotion strategies applying to their external customers, and to enhance the employees¡¦ perception of customer orientation. The company will then have the differential advantage in customer orientation in the competitive marketing environment. This research is composed through several methodologies, including quantitative methods, such as the integration of the conclusions in its related researches, thorough interviews with key groups, and questionnaire survey. The data is collected through the research of the front-line service employees in a foreign bank. The data will help to identity the relationship between the employees¡¦ perception and satisfaction of internal marketing, as well as their job satisfaction and the agreement of customer orientation. The results of this research can be described in five categories. (1)The perception of internal marketing is divided into five aspects; namely, active transportation of information, the style of direct supervisor, job compensation, competitive salary, and communication. (2)Internal marketing satisfaction is divided into six aspects; the style of direct supervisor, information delivery, compensation, competitive salary, the interaction between the company and the employees, and communication. (3)Job satisfaction is divided into three aspects; benefits from job, job contents, and the inter personal relationship from job. (4)Customer orientation is divided into three aspects; selling orientation, customer priority, and short-term selling orientation. (5)To verify both internal marketing perception and satisfaction have significantly positive relationship with job satisfaction. (6)Part of the dimensions in internal marketing perception and satisfaction have significantly positive relationship with customer orientation.

Diss. (sammanfattning) Linköping : Univ., 2004. / Härtill 7 uppsatser.

Diss. Linköping : Univ., 2005. / Härtill 3 uppsatser.

Organizations incur $83 billion per year in losses because of negative consumer experiences. Leadership behaviors and the various aspects of organizational life affect employee-customer interactions. With psychological empowerment theory as a theoretical framework, the purpose of this correlational study was to investigate the relationship between the independent variables of psychological empowerment (PE), dimensions of PE (e.g., meaning, self-efficacy, influence), tenure, education, and the dependent variable of customer orientation (CO). Employees of a regional grocery retailer in the northeastern United States comprised the population of the study. Data collection involved the use of paper surveys to measure individual worker levels of PE, meaning, self-efficacy, influence, and CO, as well as demographic characteristics. A correlational analysis determined that a statistically significant relationship (p < .05) existed between all independent variables and the dependent variable, with all correlations having an effect greater than .36. A hierarchical linear regression established a moderating effect of education on self-efficacy and CO (F(1,176) = 11.333, R2 = .024, p < .05) and influence and CO (F(1,176) = 25.596, R2 = .017, p < .05). No moderating effect existed for tenure. Managers may benefit from this study by enacting organizational PE initiatives to improve CO in human resources, training, and strategy. The implications for social change include improvements in organizational citizenship behavior leading to positive social outcomes for internal and external stakeholders.