The purpose of my research has been to analyze the communi-cation of three cultural heritages and how they are being ex-posed on their respective webpages. The essay has also touched the subject as to how webpages can, through marketing of cul-tural heritages, create a connection to the marketed locations and their cultural environment. A phenomenon you could call “creating a location”. My study has also resulted in an under-standing of how historical sites as cultural actors position them-selves to attract visitors to the location. In this study I will fo-cus on only three of Sweden’s many renaissance castles. These three are Calmare-, Vadstena- and Gripsholm’s castle.My sources consist of the above mentioned cultural heritag-es own webpages, their administrators as well as their partner’s webpages. The information which is communicated in connec-tion to, or directly with the cultural heritages demonstrates what is relevant and important to see and experience.By illuminating these attributes, the possibility for self-interpretation of the cultural landscape can be lessened. Instead, a more direct picture can be created as of what the visitor should relate to and remember of the location. This way, the actors create a location.